Dynamic Media Brand, 15+ Years in the Making

When SportsRadio WEEI was launched in September 1991 we were simply a RADIO STATION that talked about sports and sold ON-AIR RADIO COMMERCIALS as a marketing campaign solution for business’ throughout Eastern Massachusetts.

Today, through years of evolution and innovation, SportsRadio WEEI has become a DYNAMIC MEDIA BRAND that has extended the SportsRadio WEEI brand into ON-AIR, ON-LINE, ON-PHONE, ON-SITE and SPORTS MARKETING and MEDIA ASSETS that we incorporate into our clients’ customized marketing campaign solutions.  We have the capability to utilize audio advertising, visual advertising, mobile advertising, person-to-person advertising, audio and visual advertising and audio, visual, mobile and person-to-person advertising through our media brand.  This didn’t happen overnight and has been 15+ YEARS in the MAKING. 

Our approach to your Business
Our approach is to FIRST, learn about your business by asking a lot of specific questions to uncover your focused sales and marketing needs.  SECOND, establish or recommend a reasonable budget to deliver results for those sales and marketing needs.  THIRD, create a customized marketing campaign solution utilizing one or more of our marketing and media assets.  The key is to make sure that your campaign message is INTEGRATED into all the marketing and media assets we decide will best achieve your goals.

Here are just some of the MARKETING and MEDIA ASSETS that we draw upon today to create a customized marketing campaign solution for you:

On-Air Products:

Patriots Monday & Friday
Wednesday Night Red Sox Baseball
Celtics Basketball

WEEI Boston, MA

WEEI Providence, RI

WEEI Worcester, MA

WEEI Springfield, MA

WEEI Bangor, ME

On-Air Capabilities:

:10/:15/:30/:60 Commercials
Cross-Promotional Partnerships
Feature Sponsorships

Personality Product Endorsement
Live Personality Reads
Public Relations

Commercial Creative / Production Product Placement
Feature Sponsorships
Promotional Mentions / Giveaways

Online Products:

WEEI Audio & Video On Demand

WEEI Text Messaging

Clubhouse Insider
WEEI Newslettters

Online Capabilities:

Streaming Advertising

Cross-Promotional Partnerships

Online Directories

Video Casting

E-Mail Marketing

Micro-site Development

Message Boards

Database Marketing

Tribal Marketing

Podcasting

Fantasy Sports

Content Development

Polling/Surveys

Banner Ads

In-Person Rovian Video Ads

Product Placement

On-phone:

WEEI Text Messaging

Mobile WEEI.com

Mobile Streaming

On-Phone Products:

Tribal Marketing

Content Development

Text-2-Win

Polling
/Surveys

Product Placement

Text-4-Location

Mobile Marketing

Fantasy Sports

Text-4-Brochure

Text-4-Information

Text-4-Test Drive

Text Poll

Text Trivia

Mobile Coupon

Text-2-Sample

Show-Text

Ringtones

Wallpapers

Zipcode location finder

Event Marketing:

The Whiney Awards

The WEEI-NESN Jimmy Fund Radio-Telethon

WEEI Waterboys & Girls

Sports:

Patriots Monday & Friday
Wednesday Night Red Sox Baseball
Celtics Basketball

Sports Capabilities

Play-byPlay Advertising

Borrowed Imagery

Business to Business Merchandize

Player Endorsements

Product Placement

In-Arena / In-Stadium Promotions

Embedded Customized Features

Sponsorship Activation

Cross Promotional Partnerships

So why is this of value to your business?
Today, the average consumer sees, hears or touches 3,500 advertising messages a day.  It is a challenge for any business to REACH CURRENT and POTENTIAL CUSTOMERS with their advertising message.  You need anadvertising or media partner with the DYNAMIC CAPABILITIES to provide a wide-variety of INTEGRATED SOLUTIONS.  We offer the products,the experience and the expertise to provide CUSTOMIZED SOLUTIONS to your marketing needs in an audio, visual or person-to-person format.Over 15+ YEARS of evolution and innovation has created the DYNAMIC MEDIA BRAND SportsRadio WEEI is today, however, our philosophy is “whatever it was that got you to where you are today, isn’t good enough to keep you there for tomorrow . . .”  We continue to challenge ourselves to better serve our customers’ advertising and marketing needs.

Bottom line:  Allow us to uncover with you your specific business or marketing need and we will develop a customized marketing solution that fits your marketing budget, large or small, and delivers a RETURN ON INVESTMENT in your advertising.

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