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Content is King, Local Content is King Kong

It all starts with the CONTENT in which your advertising message is heard. They say "Content is King" and we say, "LOCAL CONTENT IS KING KONG". WEEI delivers over 18 hours of LIVE and LOCAL programming each weekday that caters to the over-the-top PASSION for sports in New England. Your advertising will run alongside content that is of primary importance to the consumers who are listening.

Live, Local and Legendary Personalities
WEEI's live and local content is delivered by LIVE, LOCAL and LEGENDARY PERSONALITIES like John Dennis, Gerry Callahan, Michael Holley, Glenn Ordway and Mike Adams with over 125 years of combined experience in Boston Sports Media. Our listeners know our personalities, our listeners trust our personalities, and our personalities know our listeners.

Weekly Insider Interviews
With such over-the-top passion for sports in New England our listeners want to know the inside scoop on what is happening with their favorite teams and players. WEEI consistently delivers WEEKLY INSIDER INTERVIEWS with the likes of Patriots quarterback Tom Brady, Patriots head coach Bill Belichick, Celtics head coach Doc Rivers, "NFL on CBS" broadcaster Boomer Esiason, Celtics president of basketball operations Danny Ainge, and Red Sox television broadcaster Jerry Remy, just to name a few. This keeps our listeners engaged and entertained throughout each season.

Universal Appeal of Play-by-Play
In addition, WEEI offers live PLAY-BY-PLAY action with Boston Red Sox baseball, Boston Celtics basketball, NFL football (including Sunday Night Football, Monday Night Football, Thursday Night Football, NFL Playoffs and the Super Bowl), NCAA Tournament games, and Boston College football and basketball. The games bring a new and broad range of consumers to WEEI. These products have UNIVERSAL APPEAL. This UNIVERSAL APPEAL allows your advertising message to be heard by the majority of the radio, newspaper and television market through one advertising source, WEEI. 

User or Consumer Generated Content
Finally, with the use smartphones and social media, there is a lot of focus on "USER or CONSUMER GENERATED CONTENT". Talk Radio is the ORIGINAL FORM of USER or CONSUMER GENERATED CONTENT because our personalities are engaged with the callers. WEEI takes it to the highest level with personalities that engage the listeners and create a "caricature personality" with some of our most regular callers, highlighted by The Big Show's daily Whiner Line.

So why is this of value to your business?
It's simple, the more we entertain our listeners with CONTENT they truly care about, the longer they will stay engaged in our brand and the more responsive they will be to your advertising message.

Bottom line: Our investment in our CONTENT will help your RETURN ON INVESTMENT in your advertising.

Return to WEEI Advertise with Us Homepage

Audio On Demand

Former Patriot Matt Light…

Former Patriot Matt Light on the Pats offseason

Matt joined the program to discuss his first ever cornhole contest and to break down the Patriots offseason. He told the guys that he was upset that the Pats were unable to bring Wes Welker back to the team.

Tom Brady on the loss of Wes Welker

Tom Brady joined the program to discuss his upcoming charitable event supporting Best Buddies and his off-season. Tom said that he has learned not to worry about free agency decisions since he cant control any of them. Lastly he defended his over the top celebration at the Kentucky Derby.

It Is What It Is Cast: Examining the New England Patriots offseason

In the latest edition of the "It Is What It Is" podcast, Chris Price and CSNNE's Mike Giardi take a look at the Patriots offseason on both sides of the ball, try and get a handle on which new guys will make an impact first, and whether or not the Patriots have altered their style when it comes to drafting and developing wide receivers.

Celtics President Danny A…

Celtics President Danny Ainge with Salk and Holley

We check in with Danny Ainge for our first talk to him since the Celtics season ended last weekend. We talk about the future of the team, KG, Pierce, Doc Rivers and more, as Danny directly answers the rumors being floated by ESPN's Stephen A. Smith.

Jackie MacMullan, ESPNBoston.com: "Gut" tells me Doc will stay

Jackie Mac joins the show to discuss the trade rumors swirling around Paul Pierce, KG, Doc Rivers and the Celtics. She also discusses the future of the Celtics head coach.

ESPN's Stephen A. Smith on his rumored Celtics Clippers trade

Stephen A. joined the program to discuss the trade rumors he has reported regarding a possible trade including Doc Rivers and the Clippers. Stephen A. also told the guys that he has heard that Danny and Doc may be tiring of working together.

Red Sox GM Ben Cherington…

Red Sox GM Ben Cherington on Jacoby Ellsbury

Ben joined the program to discuss the return of Terry Francona and said that he always had a good relationship with the former manager. Ben added that he thinks Ellsbury is in a slump due in part to the amount of left handed pitchers the team has faced.

Jarrod Saltalamacchia postgame with Joe and Dave

Salty spoke with Joe Castiglione & Dave O'Brien after he helped his team to a 6-2 victory over the Chicago White Sox tonight. The Red Sox return to Fenway after going 6-3 on the road trip.

Red Sox Manager John Farrell with Salk and Holley

We check in with Red Sox Manager John Farrell live from Chicago and get his take on a good week for the Sox, a tough series since then in Chicago, and other team related notes.

Pierre McGuire, NBC Sport…

Pierre McGuire, NBC Sports: B's have instilled "fear" "concern" and "doubt" into Rangers

McGuire joins Mut and Merloni to discuss the Bruins game 3 win, the Rangers awful power play, and the Shawn Thornton Derek Dorsett altercation.

Shawn Thornton on his big game three

Shawn joined the program to discuss his big night at MSG. He told the guys that it is not Marchand's job to fight and that he needs to be on the ice and out of the penalty box.

NESN's Barry Pederson on the Bruins dominance

Cleveland Indians hottest team in baseball, yet remain last in attendance May 19, 2013 By AJ Kaufman 6 Comments There’s a scene in Major League where Bob Uecker, portraying the radio voice of the Indians, bemoans, “In case you haven’t noticed, and judging by the attendance you haven’t, the Indians have managed to win a few here and there, and are threatening to climb out of the cellar.” Well, that was nearly 25 years ago and fictional, but today’s reality is that Cleveland has won 17 of its last 21, and currently tops the AL Central with a mark of 25-17. No one in the majors is better than the Indians in the past month (20-7). That’s great news. The bad news, however, is the Tribe somehow remain in the MLB cellar when it comes to attendance. How can this be? The fact that I wrote on this same topic almost to the day last year – when only Tampa Bay drew fewer fans than Cleveland - may be even more troubling. Though roughly 34,000 watched a walk-off win Friday night against Seattle, perfect weather and free caps weren’t enough to draw more than 36,000 Saturday and Sunday combined. What did the Indians do in those tilts? They nabbed another walk-off win on Saturday, then the Indians crushed the great Felix Hernandez Sunday behind Justin Masterson, arguably the AL’s best pitcher right now. Fun fact: The Indians have already faced eight Cy Young Award winners in 2013: Bartolo Colon, R.A. Dickey, Roy Halladay, Cliff Lee, Jake Peavy, David Price, Justin Verlander and Hernandez. They have won seven out those eight matchups. Simply astounding. This offseason, the much-maligned Indians front office finally made a legitimate attempt to improve the team through free agency. I’m not talking an Ubaldo Jimenez-like trade, but rather smart acquisitions that brought veterans Mike Aviles, Michael Bourn, Jason Giambi, Scott Kazmir, Brett Myers, Mark Reynolds, Drew Stubbs and Nick Swisher to Cleveland. In addition to being a fantastic place to watch a game due to great egress and ingress, with extremely affordable tickets, the best promo lineup anywhere, Jacobs Field boasts overall, cooler, less muggy summer weather than most Midwestern locales. The team also lowered beer and hot dog prices to $4 and $3 respectively. What other professional stadium in any sport offers that? I have visited 28 of the 30 current Major League Baseball stadia, and few top The Jake when all angles are considered. I say that as a baseball fan, not an Indians fan. As for the putative “economic” angle, these are the same people who spend insane amounts of money to watch terrible football every fall and show up in decent numbers for putrid basketball in the winter. Irrespective of season length, those sports charge up to 10 times the price for a ticket, and the atmosphere isn’t half as fan-friendly as baseball. I understand fans’ lack of willingness to get on board to some degree. A decent recap of Cleveland’s decade of “rebuilding” can be read here and the team suffered a horrific collapse last August. However, in addition to all the benefits of attending games at Jacobs (now Progressive) Field, fans should also realize the team has potential and often exceeds preseason aspirations at any point without warning. Cleveland hosts the rival Detroit Tigers — heavy favorites to repeat as AL Central champs — Tuesday and Wednesday nights before hitting the road. The temperature should be pleasant at first pitch each evening so you’d expect The Jake to be full to watch the best hitter on the planet right now — but don’t count on it.

Red Sox GM Ben Cherington…

Red Sox GM Ben Cherington on Jacoby Ellsbury

Ben joined the program to discuss the return of Terry Francona and said that he always had a good relationship with the former manager. Ben added that he thinks Ellsbury is in a slump due in part to the amount of left handed pitchers the team has faced.

Former Patriot Matt Light on the Pats offseason

Matt joined the program to discuss his first ever cornhole contest and to break down the Patriots offseason. He told the guys that he was upset that the Pats were unable to bring Wes Welker back to the team.

Tom Brady on the loss of Wes Welker

Tom Brady joined the program to discuss his upcoming charitable event supporting Best Buddies and his off-season. Tom said that he has learned not to worry about free agency decisions since he cant control any of them. Lastly he defended his over the top celebration at the Kentucky Derby.

Pierre McGuire, NBC Sport…

Pierre McGuire, NBC Sports: B's have instilled "fear" "concern" and "doubt" into Rangers

McGuire joins Mut and Merloni to discuss the Bruins game 3 win, the Rangers awful power play, and the Shawn Thornton Derek Dorsett altercation.

Buster Olney, ESPN, on Ellsbury's future with Sox

Buster Olney joins Mut and Merloni to talk about the struggling Ellsbury and what that is doing to his contract value when he becomes a free agent.

Shawn Thornton sticks up for Marchand as Derek Dorsett backs down

Mut and Merloni discuss the Derek Dorsett, Brad Marchand, and Shawn Thornton altercation and how great it was.

An hour with Jack Edwards…

An hour with Jack Edwards: Bruins win all four line match-ups with Rangers

With the Bruins up 3-0 in the series, we talk to Jack Edwards and take your calls. We touch on all things B's-Rangers and also focus on the future of the Bruins three promising young defensemen.

Salk and Holley's Four at Four - 05/22/13

We touch on four topics we haven't talked about today... topics today include: Brian Urlacher retires, NFL schedule expansion, Sergio Garcia and more...

Golfer Sergio Garcia goes 'Fuzzy Zoeller' and gets racial against Tiger Woods

We discuss Spain's Sergio Garcia and his ignorant, racist comments against Tiger Woods.

Daily Planet Tuesday May …

Daily Planet Tuesday May 21st

The Bruins look to take a 3-0 series lead, Jon Lester gets his first loss, Dwight Howard has options in free agency.

Daily Planet Monday May 20th

Today on the Daily Planet the Bruins have a 2-0 lead over the New york Rangers, the Red Sox are back on the winning sde of things, and the noteable birthdays of the day.

Daily Planet Thursday May 9th

The Bruins have almost finished raking the Leafs, the Red Sox struggle from the mound, Miami Heat fans show their level of class.

Salk and Holley's Miked U…

Salk and Holley's Miked Up and Answer the Question - 05/22/13

The Jerks are joined by another, Jerk Minihane.

Salk and Holley's Miked Up and Answer the Question - 05/21/13

They're like a ray of morning sunshine on an otherwise gloomy day.

Salk and Holley's Miked Up and Answer the Question 05/21/13

....uhhhh.....a bunch of bombs over there....

Linda calls in to describ…

Linda calls in to describe the scene on Dexter St in Watertown

Linda explains how the shootout transpired in Watertown during the early morning hours. She saw the first suspect mortally wounded and police beginning the manhunt for the second suspect.

More from this show

Boston bombing hero Jeff …

Boston bombing hero Jeff Bauman: "He's dead and I'm still here"

Jeff Bauman, a victim of the Boston Marathon bombing, joined the show to give the guys an update of his condition and a first-hand account of that terrible day. Jeff told the guys how he wrote the description of the bomber as soon as he could. Mr. Bauman added that he is aided every day with the knowledge that he is alive and the terrorist that detonated the bomb is dead.

More from this show

Elliotte Friedman of CBC …

Elliotte Friedman of CBC on the Bruins dominance of the Rangers

Elliotte Friedman joined the show to discuss the Bruins domination of the series thus far. He said that while nothing is certain he cannot see a way in which the Rangers come back and win the series.

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Former Red Sox manager Te…

Former Red Sox manager Terry Francona catches up with D&C

Terry Francona joins the Dennis and Callahan Show to discuss his first-place Indians team as well as his time in Boston. The former Boston manager also touches on his recent book co-authored by Dan Shaughnessy and Shaughnessy's recent dust-up with David Ortiz.

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Steve Zipay of Newsday on…

Steve Zipay of Newsday on the Rangers

Steve joined the show to discuss the Rangers and their coach John Tortorella. Steve said that the Bruins have been the far better team thus far in the series.

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