Late Thursday night, Major Lazer released “Cold Water,” a summer anthem candidate featuring Justin Bieber and MØ on vocals.

Long story short, it’s great and it brings to light one interesting point: All three of these artists might have set the bar impossibly for projects involving one another. “Cold Water” is going to be played nonstop for the next two to six months, yet it isn’t even close to the best of what’s become a growing list of hits made involving at least two of Diplo, Bieber and MØ. That’s absolutely fine.

The creme de la creme is “Where are U Now,” which Diplo and Skrillex put out last summer as Jack U with Bieber. Right up there with it is “Lean On” from Major Lazer (of which Diplo is one third), MØ and DJ Snake. Not to be forgotten, however, is MØ and Diplo’s “Kamikaze” or “XXX 88,” the first song the two did together.

“Cold Water” is going to be gigantic because Diplo, Bieber and MØ have become the James Franco, Seth Rogen and (insert third “Freaks and Geeks” cast member) of pop music: People just want them to do stuff together and it’s going to be beloved no matter. It’s also written by Ed Sheeran and Benny Blanco, with whom Bieber had major success on last year’s “Love Yourself.”

Much like “Love Yourself,” this song kind of plays it down the middle. There’s no mucked-up-Bieber-turned-dolphin-sounding hook like in “Where Are U Now.” There’s no immediately memorable riff like in “Lean On” or “Kamikaze.” In fact, there’s no break at all from the first chorus to the second verse or from the second chorus to the bridge. In that respect, production and dance breaks can’t carry the day the way they can in so many of Diplo’s hits. Bieber’s vocal performance has to support the song and absolutely does. This is maybe 100 times the performance that he turns in on “Where Are U Now,” a far superior song.

In fact, MO’s bridge might actually be the most “produced”-sounding part of the song. Often times artists sound better with other singers providing harmonies. Diplo knows MØ’s voice is too unique for that method, so what you get is a bridge dripping wet with MØ’s vocals. It’s the best part of the song.

The lack of shiny objects in “Cold Water” isn’t necessarily a bad thing — it just means it’s not going to blow you away on the early listens. Yet it also means that this crew is capable of moving even closer to formulaic Top 40 and it working, because this song 100 percent works.

In summary, Diplo + Bieber, MØ or both of them = fire flames city. You’ll enjoy your weekend because these three just made damn sure of it.

Blog Author: 
DJ Bean
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