Despite Deflategate, the image of Tom Brady can still move a lot of products. (Andy Lyons/Getty Images)
Tom Brady may be under fire for his role in Deflategate, but his image is still one of the hottest-selling commodities in the NFL.
According to the National Football League Players Association, Brady ranks No. 1 on the NFLPA Top 50 Player Sales List for the most recent quarter. The list, which is based on total sale of all officially licensed NFL merchandise from March 1 through May 31, had Brady on top, leading Niners quarterback Colin Kaepernick, Seattle signal-caller Russell Wilson, Green Bay quarterback Aaron Rodgers and Denver’s Peyton Manning, all of whom round out the Top 5.
The list is based on overall sales of all licensed products from online and traditional retail outlets as reported by more than 80 NFLPA licensees such as Nike, VF Imagewear, Fanatics, Outerstuff, Fathead, McFarlane Toys, Oyo Sports, Bleacher Creatures, FBF Originals, Forever Collectibles, FanPrint and Photo File.
Licensed product categories include men’s, women’s and youth game jerseys and t-shirts, player murals, figurines, matted and framed photos, bobbleheads, drinkware, socks, jewelry, electronic device accessories, among others. According to the report, Brady outsold all players in Oyo Sports mini-figures, Forever Collectibles bobbleheads (followed by teammate Rob Gronkowski), Fatheads and Lids custom player headwear.
Gronkowski (No. 14) and Julian Edelman (No. 35) were the only other Patriots to appear in the Top 50.