Charlie Jacobs is not happy with the Bruins. (Bruce Bennett/Getty Images)
Charlie Jacobs held a press conference Tuesday to announce that he has been named CEO of Delaware North’s Boston Holdings, which runs the Bruins, TD Garden and NESN. Suspicions of the press conference’s timing were confirmed when Jacobs used the opportunity to fire warning shots across the Bruins organization.
Jacobs said that the entire Bruins organization is under evaluation, something he repeatedly referred to as a “fluid process.” Asked whether players, coaches or management should be worried about their jobs, Jacobs repeated, “It’s a fluid process.”
At 19-15-6, the Bruins currently sit ninth in the Eastern Conference. Jacobs said missing the playoffs would be an “incredible failure.”
“When you think about what has been put into this team, in terms of … all of the scouting, all of the drafting, all of the money spent on player personnel, for us to be a team that’s out of the playoffs is absolutely unacceptable,” Jacobs said. “Everybody in the executive office is fully aware of how I feel and they feel the same way, which brings us to this evaluation process, and it’s fluid. I can’t say at any moment that we have a final decision other than to say it would be an utter disappointment and a failure.’
Claude Julien batted down a question Monday about whether players should fear for their jobs, but having the Principal of the team come out and say it forced Julien to weigh in.
“To be honest with you, I’ve always felt that we’re under evaluation all the time,” Julien said. “You don’t take this job and go in there and think it’s OK. Every year you’re being evaluated on what’s going on with the team and everything else. I think that’s a fair assessment. We all should be evaluated. Whether because he’s saying it now, is it because of the situation? Maybe. I don’t know, that’s up to Charlie to answer that. I’m OK with that statement.
“We made the playoffs seven years in a row with a lot of this group and this coaching staff, so at the same time, you look at the situation and you say what is the real issue and how do we deal with it, and that’s going to be up to them. So I have no issues. My job is always under evaluation, and I evaluate myself. I evaluate my coaches as well, I evaluate the players as well. I do that also. So I don’t know, maybe for you guys it’s a big statement — for me, it’s not.”
Julien was given a contract extension earlier this season. He compared this year’s Bruins to last season’s Red Wings, a squad that dealt with injuries to key players and made the playoffs. That’s a tough comparison to make, as the Bruins, who have missed Zdeno Chara and David Krejci for stretches, are completely healthy heading into the second half of the season.
“I guess everybody evaluates differently,” Julien said. “I look at our situation right now a lot like the Detroit Red Wings last year. A lot of injuries, a lot of in-and-outs and everything else. I’m not using excuses. We’ve not had the stability that we’d like to have, and it’s made for a rough road. Last year they made the playoffs with two or three games left. I’m not saying we’re going to be there with two or three games left. My evaluation and my job is to turn this thing around as quick as possible. There was no panic there. They understood the situation. I think right here, I don’t know how they evaluate the situation, but I know for a fact our guys, our group, our coaching staff, we’re going to try our best. It’s not good enough right now, but we’re determined to turn this thing around. Once it’s turned around, everyone will have smiles on their faces.
“Nobody likes to lose. The urgency that you’re alluding to, I’d be disappointed if we didn’t have that same urgency before even he said that. That would be a knock on our group. There is some urgency even if not everybody believes it. My job in the last couple days has been to get the guys to relax a little bit and not get so tense. Hopefully these comments don’t make it any worse. This is what we’ve got to deal with. I’ve got enough experience in this league to take this group of players and make them feel comfortable and understand that they’re capable of turning this around. I believe in this group, I really do.”