Wednesday I brought you the story of how the Dallas Cowboys have lifted the Patriots’ trademarked “Do Your Job” and embedded it into the wall of their new, gaudy $1.5 billion, monument to exceess, Taj Ma-Practice Facility.
Within hours, Rob Gronkowski was tweaking the unoriginal, plagiarizing also-ran organization for their intellectual property theft on Twitter. Bless him. “#DoYourJobGate”? I love it. And wish I’d thought of it.
Well, it was only a matter of time before someone beholden to the former Super Bowl champions (22 years ago, but who’s counting?) came back at him. And they did. In the form of the Cowboys bloggers on USA Today’s Cowboys Wire:
Yeah, we’re going to need you to get over yourself, Rob. Without knowing everything there is to know about trademark law, it seems pretty silly to think the Patriots’ trademark would affect anything the Cowboys or any other sports organization would use to motivate themselves. It’s pretty safe to say they aren’t running and printing t-shirts to sell outside of AT&T Stadium. …
Regardless, if it’s war Gronk wants, it’s war Gronk gets. If CowboysNation were to collectively inform Gronkowski he should maybe do his job instead of worrying what’s on the Cowboys wall, then he’ll be all the better for it.
And naturally, they went right to the last refuge of a scoundrel. The classic “Well, instead of worrying about X, you ought to be paying attention to Y” argument. The logical fallacy where, instead of defending your own actions, you accuse the accuser of being obsessed with your sins, without ever addressing the actual sins. It’s the verbal equivalent of Jiu-Jitsu, trying to use someone’s momentum against them. And these CowboysNation pull it off with all the rhetorical skills of a subreddit commenter saying “Why are you wasting your time on Harambe the gorilla when there are humans getting killed in this country???”
Cowboys fans aren’t defending their team for stealing from the Patriots because it’s indefensible. The fact that the most lucrative franchise in all of North American sports doesn’t have anyone on the payroll with the mental capacity to come up with their own catch phrase is an embarrassment. And they know it. It’s just another example of a team that can’t draft like the Patriots, prepare like them, coach like them, manage their payroll and roster like them, and certainly not win like them. So instead, they try to hire old Patriots coaches, overpay to get their former players, and pilfer their slogans in hopes that the winning will rub off magically like some kind of football pixie dust.
The fact that Gronk took 15 seconds out his day to call the Cowboys out for it doesn’t mean he’s not getting ready to win his second ring in two seasons. Or that Dallas is a loser organization doing loser organization things. The team needs to take its own advice and tell their motivational sign maker, “Do your job.”