The Yankees have lost $166 million in ticket revenue from 2009 until last season. (Credit: Brad Penner-USA TODAY Sports)

The Yankees have lost $166 million in ticket revenue from 2009 until last season. (Credit: Brad Penner-USA TODAY Sports)

The Yankees are experiencing a resurgence on the field this season. But they’re not having a lot of success at the box office.

The first-place Bronx Bombers lost $166 million in ticket sales between 2009 and last season, according to the New York Times. The numbers aren’t any better this year, either. In comparison to 2016, the Yankees have sold 3,793 fewer tickets per game, which is the third-largest decline in baseball.

There are a multitude of possible explanations for this trend. First and foremost, it may speak to the overall decline in baseball interest. That’s probably the most comforting portion of reasoning for the Yankees, which might be why Hal Steinbrenner, the team’s managing partner, was quick to point that out to the Times.

“Baseball, I think, has somewhat struggled with the millennial problem,” he said. “We recognized in looking at our fan base, we recognized in looking at our viewers on YES, that that age group is not what it could be and not what it should be.”

Attendance across MLB was down less than one percent last year, still good for 11th highest all-time. So while there’s a lot of truth to Steinbrenner’s claims about unfavorable demographics –– the average baseball watcher is 55 years old –– it doesn’t seem to be resulting in a widespread attendance decrease.

Perhaps the biggest reason for the Yankees’ struggles at the box office are their recent struggles on the field. After making the playoffs for 13 out of 14 seasons from 1996-2009, they’ve only reached the postseason twice since then.

Above all else, these numbers show the Yankees are no longer the premier franchise in baseball. It’s a delicious piece of comeuppance for a team that had the gall to charge $2,500 per ticket for select seats when the new stadium opened amidst the worst financial downturn since the Great Depression.

Blog Author: 
Alex Reimer
Hour 4: Mut is a huge fan of Dining Playbook.
Hour 3: Pirating Pete continues.
A big win in Montana.
Hour 2: Mut, Gerry and Kirk discussed Adam Schefter's podcast and a Sox win at Fenway.
Hour 1: Kirk, Gerry and Mut talked about the Celtics blowout loss.
Tom Brady is looking to expand his vast off-field empire. (Greg M. Cooper-USA TODAY Sports)

Tom Brady is looking to expand his vast off-field empire. (Greg M. Cooper-USA TODAY Sports)

Tom Brady’s offseason of self-promotion doesn’t seem like it’s going to end any time soon. In fact, he may only hawk more products in the coming months.

According to the Boston Globe, Brady has filed applications with the United States Patent and Trademark Office to trademark a variety of items, including TB12 bedsheets and TB12 pre-packaged meals. A more complete list is below:

  • TB12 foam exercise rollers
  • TB12 athletic bags, shirts and sleepwear
  • TB12 meal kits
  • TB12 resistance bands
  • TB12 medicine balls
  • TB12 kettle balls
  • TB12 jump ropes
  • TB12 subscriber-based meal planning service
  • TB12 bedsheets
  • TB12 pre-packaged meals
  • TB12 orthotic inserts

Brady’s focus on the TB12 brand is nothing new. Within the last year, he’s unveiled a $200 nutrition manual, $50 vegan snacks and $100 pajamas, which are distributed by Under Armour. All the while, he appears just as committed to football as ever, participating in voluntary OTAs this week. In an interview with ESPN earlier this month, Brady reiterated his longstanding desire to play until his mid-40s.

But there are only so many hours in a day, and it seems as if Brady is starting to prepare for life after football. In addition to attaching his name to a wide swath of products and services, he’s going to be featured on the cover of “Madden” this year. Next month, Brady will also stand alongside self-help guru Tony Robbins for his 12-hour “Wealth Summit.”

Perhaps the most telling answer Brady has ever given about his playing future came in February, when he said on SiriusXM his wife, supermodel Gisele Bundchen, would prefer he “retire today.” Bundchen ignited a whirlwind of controversy last week, when she told CBS’ Charlie Rose that Brady has suffered previously undisclosed concussions in his career. Brady’s agent, Don Yee, and the NFL have denied those claims.

At 39 years old, Brady is better than ever. There’s no reason to believe he’s going to hang it up in the near future. But in the meantime, he’s expanding his vast off-field empire.

Blog Author: 
Alex Reimer

Good morning! Here is your Friday Morning Mashup. For the latest news, start at our home page or click here for the top stories and scores from our news wire.

Good morning! Here is your Friday Morning Mashup. For the latest news, start at our home page or click here for the top stories and scores from our news wire.

Kansas City at Cleveland, 7 p.m. (MLB Network)
MLB: Seattle at Boston, 7:10 p.m. (NESN, WEEI)
MLB: Atlanta at San Francisco, 10 p.m. (MLB Network)



A post shared by Tom Brady (@tombrady) on

— Tom Brady posted this video on Thursday of himself in his kitchen wearing an “#EatLikeAGoat” t-shirt while listening to Dean Martin’s “That’s Amore” and chopping up vegetables from his TB12 Performance Meals box to promote his healthy meal service.

Brady released the meal kit earlier this year and each box, which arrives weekly, costs $78 and contains three meals. Each meal has two servings so that comes out to $13 a meal.

I love his videos like this because we get to see the decor inside Brady’s house and his kitchen is unsurprisingly spectacular. — Viewers were horrified on Thursday night when Shaquille O’Neal took off his shoe and showed his disgusting foot on live television. And people swiftly reacted on social media: 


Even Shaq’s son was mortified:

Earlier in this halftime broadcast on TNT, Charles Barkley said he wanted to bail on the Celtics-Cavaliers game and go back to his hotel to watch hockey.

QUOTE OF THE DAY: “Having No. 1 pick is pretty cool. It means I’ve got to go straight to work [Friday]. Looking forward to getting to know these prospects.” — Brad Stevens, after the Celtics’ 135-102 season-ending loss to the Cavaliers to end the Eastern Conference Finals

Blog Author: 
Lucy Burdge
Dale, Holley and Keefe discuss the further adventures of Lonzo and Lavar Ball and how the media itself (including us) created the monster that is Lavar Ball.

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[0:07:44] ... that last year before the draft. That Danny was trying to shop Isiah Thomas for a lottery pick. In Guinea basically I'm paraphrasing now I've only read the transcript. Bull what he basically said was how ...
[0:08:19] ... makes no sense at all but I would be try to trade Isiah Thomas for a lottery pick last year it doesn't. It sounds to me realist entitlement somehow getting the number one overall pick but I don't think the sixers were gonna do that. I did that was present at the plans to add more per and then the pipe dream about it Kevin Durant wiry and betrayed Isiah Thomas for traffic. Yeah it kind of why did I come on now it weakens your team. In the short term. And you give Isiah Thomas out here for kids so that we can entertain it weakens your recruiting position with Horford and direct so. Yeah I was ...
[0:18:16] ... players' parents whether your whether it's you know Alonso ball or. Or Isiah Thomas or anybody else I don't want your. Other calling me. So I just got that off yet right and as an organization ...