Over the last couple of years, Bill Belichick has made a habit of botching the names of popular social media platforms. His apparent ignorance of the Internet came to the forefront again this week, when he was asked on Dale & Holley about Steelers wide receiver Antonio Brown live-streaming a video of the team’s locker room on Facebook Live.
“Yeah, as you know I’m not on SnapFace and all that, I don’t really get those,” he said. “I’m just really worried about getting our team ready to go. I’m not really too worried about what they put on InstantChat, or whatever it is.”
While InstantChat is a new addition to Belichick’s repertoire, SnapFace is an old favorite. He first dropped the term around Patriots reporters last year and it seems to be picking up steam. According to NFL Network’s social team, “SnapFace” has been used on Twitter more than 12,000 times over the last day.
At his press conference Wednesday, Belichick referenced InstaFace, which might be an offshoot of SnapFace.
Malapropisms aside, it’s worth noting that the pre-fixes Belichick’s fictional social media networks are up to date with the latest trends. Back in 2011, he was talking about MyFace. As John Tomase points out, maybe Belichick is more aware of the social media landscape than he likes to let us believe.