Tom Brady is appearing at a pricey “wealth seminar” with Tony Robbins. (Greg M. Cooper/USA TODAY Sports)
It might be time to start worrying about Tom Brady.
The five-time Super Bowl champion is slated to speak at Tony Robbins’ “Wealth Summit” in Boston June 8. For those unfamiliar with Robbins’ work, he’s a self-help expert who’s perhaps best known for encouraging his followers to walk on burning coal. Tickets to attend the extravaganza cost between $149 and $2,495.
In defense of Brady, he’s not the only person who will be appearing on stage with Robbins at the Boston Convention and Exhibition Center. His teammate and devotee Julian Edelman will be right by his side, along with celebrity chef Bethenny Frankel and CNBC host Marcus Lemonis.
Now, there are two possible reasons why Brady is aligning himself with Robbins. Neither is particularly comforting:
TB12 is a true believer
Brady’s history suggests he might be inclined to buy Robbins’ apparent quackery. The Patriots quarterback is business partners with his fitness guru, Alex Guerrero, who was once a pitchman for a fraudulent cancer cure. Boston Magazine published an expose on Guerrero in 2015, revealing his history of nefarious business practices. In 2012, the FTC ordered Guerrero to shut down the production of Neurosafe, a phony panacea for concussions and head trauma. Brady endorsed the product.
Brady’s weirdo plant-based diet has also been eviscerated by health professionals. Mike Roussell, who has a Ph.D. in nutrition, went as far as to call Brady’s diet “absurd” in an op-ed for Men’s Health, saying it’s “full of buzzwords, not science.”
Robbins, who earns an estimated $30 million annually, is a fixture in socially elite circles. Known as the “CEO Whisperer,” some of the country’s most successful business executives and politicians follow aspects of his self-improvement program. He was asked to advise Bill Clinton during his impeachment proceedings and hangs with billionaires like Virgin’s Richard Branson and casino tycoon Steve Wynn.
But all of this elbow rubbing with heads of state and business moguls doesn’t legitimize Robbins’ practices. Remember, the Church of Scientology attracts a wide collection of celebrities and movie stars. Rich people who are isolated from society sometimes adopt cockamamie belief systems. Brady is a prime example of that.
Brady is there to peddle his products
In case you haven’t heard, Brady is marketing an array of luxury items: $200 nutritional manuals, $100 recovery sleepwear and $78 “revolting vegan kibble,” to quote Deadspin. Folks who can spend thousands of dollars to hear Robbins speak would appear to be his perfect customer base.
These are Brady’s people now, and it shouldn’t be surprising. That can happen when you have a career net worth of $180 million and marry a supermodel who’s has even more money than that.
When Brady retires, it’s apparent he’ll exist on a level far removed from the everyday world. If he’s not a believer in Robbins now, he may soon become one.