Tom Brady is looking to expand his vast off-field empire. (Greg M. Cooper-USA TODAY Sports)

Tom Brady is looking to expand his vast off-field empire. (Greg M. Cooper-USA TODAY Sports)

Tom Brady’s offseason of self-promotion doesn’t seem like it’s going to end any time soon. In fact, he may only hawk more products in the coming months.

According to the Boston Globe, Brady has filed applications with the United States Patent and Trademark Office to trademark a variety of items, including TB12 bedsheets and TB12 pre-packaged meals. A more complete list is below:

  • TB12 foam exercise rollers
  • TB12 athletic bags, shirts and sleepwear
  • TB12 meal kits
  • TB12 resistance bands
  • TB12 medicine balls
  • TB12 kettle balls
  • TB12 jump ropes
  • TB12 subscriber-based meal planning service
  • TB12 bedsheets
  • TB12 pre-packaged meals
  • TB12 orthotic inserts

Brady’s focus on the TB12 brand is nothing new. Within the last year, he’s unveiled a $200 nutrition manual, $50 vegan snacks and $100 pajamas, which are distributed by Under Armour. All the while, he appears just as committed to football as ever, participating in voluntary OTAs this week. In an interview with ESPN earlier this month, Brady reiterated his longstanding desire to play until his mid-40s.

But there are only so many hours in a day, and it seems as if Brady is starting to prepare for life after football. In addition to attaching his name to a wide swath of products and services, he’s going to be featured on the cover of “Madden” this year. Next month, Brady will also stand alongside self-help guru Tony Robbins for his 12-hour “Wealth Summit.”

Perhaps the most telling answer Brady has ever given about his playing future came in February, when he said on SiriusXM his wife, supermodel Gisele Bundchen, would prefer he “retire today.” Bundchen ignited a whirlwind of controversy last week, when she told CBS’ Charlie Rose that Brady has suffered previously undisclosed concussions in his career. Brady’s agent, Don Yee, and the NFL have denied those claims.

At 39 years old, Brady is better than ever. There’s no reason to believe he’s going to hang it up in the near future. But in the meantime, he’s expanding his vast off-field empire.

Blog Author: 
Alex Reimer

Good morning! Here is your Friday Morning Mashup. For the latest news, start at our WEEI.com home page or click here for the top stories and scores from our news wire.

Good morning! Here is your Friday Morning Mashup. For the latest news, start at our WEEI.com home page or click here for the top stories and scores from our news wire.

FRIDAY’S BROADCAST HIGHLIGHTS:
MLB:
Kansas City at Cleveland, 7 p.m. (MLB Network)
MLB: Seattle at Boston, 7:10 p.m. (NESN, WEEI)
MLB: Atlanta at San Francisco, 10 p.m. (MLB Network)

AROUND THE WEB:

@tb12sports

A post shared by Tom Brady (@tombrady) on

— Tom Brady posted this video on Thursday of himself in his kitchen wearing an “#EatLikeAGoat” t-shirt while listening to Dean Martin’s “That’s Amore” and chopping up vegetables from his TB12 Performance Meals box to promote his healthy meal service.

Brady released the meal kit earlier this year and each box, which arrives weekly, costs $78 and contains three meals. Each meal has two servings so that comes out to $13 a meal.

I love his videos like this because we get to see the decor inside Brady’s house and his kitchen is unsurprisingly spectacular. — Viewers were horrified on Thursday night when Shaquille O’Neal took off his shoe and showed his disgusting foot on live television. And people swiftly reacted on social media: 

 

Even Shaq’s son was mortified:

Earlier in this halftime broadcast on TNT, Charles Barkley said he wanted to bail on the Celtics-Cavaliers game and go back to his hotel to watch hockey.

QUOTE OF THE DAY: “Having No. 1 pick is pretty cool. It means I’ve got to go straight to work [Friday]. Looking forward to getting to know these prospects.” — Brad Stevens, after the Celtics’ 135-102 season-ending loss to the Cavaliers to end the Eastern Conference Finals

Blog Author: 
Lucy Burdge
Dale, Holley and Keefe discuss the further adventures of Lonzo and Lavar Ball and how the media itself (including us) created the monster that is Lavar Ball.

[0:04:34] ... believe if you did draft them. He would. Outs he would be Eli Manning or Steve Francis all over again. Yeah he could do that there's there have been some powders you know I don't wanna go to that ...
[0:07:44] ... that last year before the draft. That Danny was trying to shop Isiah Thomas for a lottery pick. In Guinea basically I'm paraphrasing now I've only read the transcript. Bull what he basically said was how ...
[0:08:19] ... makes no sense at all but I would be try to trade Isiah Thomas for a lottery pick last year it doesn't. It sounds to me realist entitlement somehow getting the number one overall pick but I don't think the sixers were gonna do that. I did that was present at the plans to add more per and then the pipe dream about it Kevin Durant wiry and betrayed Isiah Thomas for traffic. Yeah it kind of why did I come on now it weakens your team. In the short term. And you give Isiah Thomas out here for kids so that we can entertain it weakens your recruiting position with Horford and direct so. Yeah I was ...
[0:18:16] ... players' parents whether your whether it's you know Alonso ball or. Or Isiah Thomas or anybody else I don't want your. Other calling me. So I just got that off yet right and as an organization ...






Dale, Holley and Keefe discuss the further adventures of Lonzo and Lavar Ball and how the media itself (including us) created the monster that is Lavar Ball.

[0:04:34] ... believe if you did draft them. He would. Outs he would be Eli Manning or Steve Francis all over again. Yeah he could do that there's there have been some powders you know I don't wanna go to that ...
[0:07:44] ... that last year before the draft. That Danny was trying to shop Isiah Thomas for a lottery pick. In Guinea basically I'm paraphrasing now I've only read the transcript. Bull what he basically said was how ...
[0:08:19] ... makes no sense at all but I would be try to trade Isiah Thomas for a lottery pick last year it doesn't. It sounds to me realist entitlement somehow getting the number one overall pick but I don't think the sixers were gonna do that. I did that was present at the plans to add more per and then the pipe dream about it Kevin Durant wiry and betrayed Isiah Thomas for traffic. Yeah it kind of why did I come on now it weakens your team. In the short term. And you give Isiah Thomas out here for kids so that we can entertain it weakens your recruiting position with Horford and direct so. Yeah I was ...
[0:18:16] ... players' parents whether your whether it's you know Alonso ball or. Or Isiah Thomas or anybody else I don't want your. Other calling me. So I just got that off yet right and as an organization ...






Dale, Holley and Keefe discuss the further adventures of Lonzo and Lavar Ball and how the media itself (including us) created the monster that is Lavar Ball.
We discuss Adam Schefer's comments from a podcast about the future of Jimmy Garopolo and Tom Brady with the New England Patriots.

[0:01:06] ... go on we we're talking football little bit patriots completed OTA's today Bill Belichick spoke. Malcolm Butler spoke you heard him in the open today Julian Edelman spoken some others. There was a podcast today it's ...
[0:01:55] ... are not trading Jimmy drop long we'll body is full of crap. Trent Dilfer suggest he might have been used at some point I mean things got a little ugly did but he said it and ...
[0:03:51] ... they're big believer in them. Again you I like I predict that. Tom Brady exit or create three at one point. In a decade may continue on that course. The off season would have been dedicated to people talk about it are replaced I'm pretty cute brought. So when Tom Brady turned that game around. Not only be when it's possible the patriots. What he stayed golf all the Britain that would have ...
[0:04:44] ... done that before. And again I'm not try to challenge the great Tom Brady anyway like I would never underestimate deck I ever put. Seem bothered I'm usually win that battle who. Now he could be ...






We discuss Adam Schefer's comments from a podcast about the future of Jimmy Garopolo and Tom Brady with the New England Patriots.

[0:01:06] ... go on we we're talking football little bit patriots completed OTA's today Bill Belichick spoke. Malcolm Butler spoke you heard him in the open today Julian Edelman spoken some others. There was a podcast today it's ...
[0:01:55] ... are not trading Jimmy drop long we'll body is full of crap. Trent Dilfer suggest he might have been used at some point I mean things got a little ugly did but he said it and ...
[0:03:51] ... they're big believer in them. Again you I like I predict that. Tom Brady exit or create three at one point. In a decade may continue on that course. The off season would have been dedicated to people talk about it are replaced I'm pretty cute brought. So when Tom Brady turned that game around. Not only be when it's possible the patriots. What he stayed golf all the Britain that would have ...
[0:04:44] ... done that before. And again I'm not try to challenge the great Tom Brady anyway like I would never underestimate deck I ever put. Seem bothered I'm usually win that battle who. Now he could be ...






We discuss Adam Schefer's comments from a podcast about the future of Jimmy Garopolo and Tom Brady with the New England Patriots.
We discuss the ESPN the magazine piece on Richard Sherman being unhappy in Seattle, and wonder if he'd fit in with the Patriots, and would you trade someone like Malcolm Butler for him?

[0:00:50] ... people buy more books and hope that he doesn't start rocking and Adam Vinatieri Jersey when you do. Kindle and of that list. Mean started at five. Elegant finish at five thank you people thank you ...
[0:04:07] ... in Sherman and expected to work for he can do even the Randy Moss thing Randy Moss lasted. Three years and four games. Richard Sherman would last one here I think it you can do it then and then ...
[0:07:37] ... let a lot of them like I'll I'll I'll make counterargument runner Rodney Harrison did. They said he was a leader practically the minute he walked through the door here the games and training to. But I'm saying from almost from the minute he arrived in within weeks of his arrival limit him a captain in. And date but dates but they gave him some and and immediately he accepted give him credit but Teddy and Willie McGinest. Messed with them a little bit vague as they said get the San Diego out of and it's not San Diego has ...
[0:09:53] ... here after he's been here Friday so much so to that like Randy Moss to lead you to ya right I think you they convince everybody there and we should sign him long term and then ...