That's the only way to characterize the effort put forth by the Bruins in the most important game of their season.
Don't blame referees Dave Jackson, Dan O'Rourke and the officiating crew. Don't blame the posts, bad bounces or bad luck. Don't blame the agitating Canadiens led by P.K. Subban and Dale Weise. All the Bruins need do is find a mirror and look right into it.
And for all the anger and venom Milan Lucic had for Weise, Subban and the Habs after the 3-1 no-show in Game 7 Wednesday night, even Lucic admitted the effort was horrible.
"That's why we lost, that's why we lost," he said, repeating for effect.
I then pressed him as to how a team with 54 wins and a Presidents' Trophy in its back pocket could put forth such a performance in a season-defining game.
"I can't elaborate more on it. That's why we lost," he said with a tone of anger and disgust.
All eyes were on Lucic and his top-line teammates, David Krejci and Jarome Iginla. They were the ones who were supposed to break through and make everyone forget about the first six games, in which they produced exactly one five-on-five goal. It didn't happen. (Krejci did feed Iginla on the empty-net goal that sealed Game 2.) They had their chances, especially Iginla, with three point-blank opportunities in front in the last two periods.
"I think we just didn't play our game when we needed to in these last two," Lucic said. "They were able to execute on the chances that they were able to create and we weren't.
"It's frustrating. I don't know what else to say. We lost. We let our fans down. We had a great opportunity with a team like this, and like I said, it's a tough one to swallow. It's unfortunate, the way it has to end. I mean, we got ourselves up 3-2 in the series and were unable to get the job done -- especially with the group that we had here and the season we were able to put together. It's going to be tough to swallow this one and deal with it for the rest of the summer.
As for the 54 wins going down the drain along with Stanley Cup dreams in the second round?
"It sucks. That's it. It sucks," Lucic said. "There were high expectations, we wanted to get back there, and we felt like we had a good enough team to win and we didn't."
The Bruins did have a good enough team but not the effort. Management will spend all summer trying to assess what to do with a roster that seemingly was a lock for the finals. The Penguins were eliminated the night before, and all the Bruins had to do was show up and play their game in Game 7.
That's what makes Wednesday night so infuriating. They Bruins didn't show up. Yes, there were questionable calls as there always are in games like this. The unsportsmanlike conduct on Brad Marchand in the second period for spraying Carey Price in the first two minutes. The holding the stick on David Krejci in the final moments of the second period. Frustrating?
"Definitely, but can't change it now," Lucic said.
No, you can't. There will be plenty of talk about how the Canadiens got under the skin of the Bruins throughout the series. There will be plenty of analysis about how the Canadiens were the wrong team at the wrong time for the Bruins and if only they had faced someone else, they would be advancing and likely hoisting Lord Stanley's Cup in June.
But the only talk that should really matter should be the Bruins admitting they somehow couldn't find the effort from the start of Game 7. Lucic certainly wasn't alone.
Sometimes a single play can provide a crystal clear window into the soul of a team. The Bruins had one of those seminal moments midway through an abysmal first period.
Zdeno Chara and Max Pacioretty had just gone to the penalty box for coincidental minor holding penalties, leaving the sides four-on-four. In a neutral-zone faceoff against David Krejci, Thomas Plekanec won a draw clean and started off on a two-on-one break that resulted in Brian Gionta barely missing a chance on Tuukka Rask. The Canadiens didn't score, but anyone watching the Bruins stand around while Plekanec raced down the ice had to know at that moment that the Bruins were not in this game.
Patrice Bergeron is someone who always has an honest take. How would he characterize the Bruins' overall effort?
"On and off, I guess. I guess that's the way to put it," he told me. "You can't [explain], and it's going to take a while to sink in."
Brad Marchand finished the series -- and the 12-game run in the playoffs -- without a single goal. He had his chances, like being alone in front during the first period and flipping it over the crossbar.
"Sometimes you just get comfortable or complacent and you think when you're in a situation where you have an open net or what not, you expect it to go in," Marchand said. "You can take a little off, expecting that to happen, and you don't bear down. I think sometimes maybe focusing too much on other stuff and being chippy and not just playing the game. It just didn't come together.
"I think if we would have gotten through Montreal here it would have been a very good position. I mean, Seids [Dennis Seidenberg] coming back and we're feeling good, big Game 7 win. But we didn't. They played great and they battled hard, so it doesn't matter."
As for the captain? Zdeno Chara, who looked for all the world to be playing hurt, offered this.
"Early on, for sure, that's not the start that we were looking for, and I don't know if we were just nervous, I don't know," Chara said, searching. "Everything seemed right before the game. Everything seemed like we were ready, and I don't know if that one goal that we fell behind kind of put us in such a bad spot mentally or, I don't know what happened, but kind of seemed that set us back a little bit, and then for the second and third we were better, but for sure the first 20 was not what we were looking for."
But why? Why were the Bruins seemingly not inspired when it mattered most Wednesday?
Some things in sports are inexplicable -- like not showing up for Game 7 in your home building against your archrival when, with one victory, your path to a Stanley Cup becomes paved like a superhighway.
The 2014 Bruins are just another high-performance car that turned into a broken-down heap on the side of the road. What a waste.