WEEI » Press Releases » WEEI.com Unveils Complete Re-Design of Web Site
Mon, 07/11/2011 - 1:38pm

WEEI.com Unveils Complete Re-Design of Web Site


WEEI.com Unveils Complete Re-Design of Web Site

The nation’s top-rated sports radio station redefines the concept of “the sports page”

BOSTON (March 16, 2009) – WEEI.com today unveiled a complete re-design of the web site for the nation’s top-rated sports radio station. The re-design makes it significantly easier for visitors to consume the WEEI Sports Radio Network’s hyper-local content and access it from almost anywhere.

“Simply put, this is the ‘sports page’ of the future. There is no other place where fans and observers of the Boston-area sports scene can find this quality and quantity of unique audio, text and video content in one home,” said Tim Murphy, WEEI.com Vice President and General Manager. “Visitors can find our fresh, compelling content above the fold of the home page and can get anywhere they want to in no more than one to two clicks. Nobody has more Boston sports content that we do, and now it is even easier to navigate.”

The new WEEI.com has a vastly different look and feel than the previous site.  The centerpiece of the new WEEI.com is an eye-catching scrolling menu that showcases the top stories of the day. The site’s layout contains multiple tabbed widgets that allow users to access WEEI.com content through different prisms such as “most popular,” “shows” and “teams.” The five widgets on the homepage will give access to 40-50 pieces of hyper-local WEEI.com content every day. The new scoreboard at the top of the page gives users the option of viewing national scores from each sports league or strictly Boston scores from each sport. 

As part of a larger digital content distribution plan, WEEI.com allows today’s increasingly savvy web audience to consume WEEI content how and when it wants by leveraging Podcast, RSS and Widget Centers.  These tools allow consumers to access WEEI content in the formats they prefer.

WEEI content is also now available on mobile devices. Consumers can stream the station live on Blackberries or iPhones via a partnership between WEEI and Flycast.  There is also a mobile version of the WEEI.com website optimized for handheld devices, essentially making WEEI available “on the go” from anywhere in the world. 

“One of the most powerful trends shaping the web today is the notion of detaching and distributing content from a central location. Technology keeps coming at us, but for the first time, it is allowing people to consume content on their own terms.” stated Murphy.  “WEEI has responded to this trend, and it’s rewarding to see that so many consumers are accessing our content through these new forms of distribution.”

The new WEEI.com also provides advertisers with a visual medium to connect with audiences. Pre-roll video gives advertisers a 15-second video commercial prior to the beginning of audio clips. “By making rich media such a prominent part of the new site, we’re providing advertisers more ways to communicate their message than ever before,” said Murphy.

The launch of the new WEEI.com will be presented by Verizon FiOS.  Verizon will have ownership of all homepage ad units on Monday, March 16 and Tuesday, March 17.  Verizon will also "power" a newsletter that will be sent to promote the re-launch.  Throughout the remainder of the week, Verizon will maintain a consistent presence throughout the entire site and will be featured on internet radio.

The metamorphosis of the new WEEI.com began in August 2008 with the hiring of WEEI.com editor Rob Bradford, columnist Mike Felger and the web site’s first design upgrade. Over the ensuing months, WEEI.com has compiled a staff of top journalists with excellent national and local reputations.  In November, WEEI.com added a one-of-a-kind voice in former Boston Red Sox pitcher Curt Schilling and his well-established “38 Pitches” blog.  Since these additions WEEI.com experienced a 150% increase in Unique Visitors from February 2008 to February 2009.  User engagement jumped a staggering 579% over that same time period, with the average site visit at 21 minutes.  Also, WEEI.com has built a newsletter database of over 185,000 subscribers.

“It is extremely gratifying to see the evolution of WEEI.com. The site now mirrors the outstanding content that our shows produce each day and has helped extend our brand in a phenomenal way through a top notch team of writers and contributors,” said Jason Wolfe, Entercom Boston Vice President of AM Programming. “When you combine the work of our web staff, whose journalistic credibility matches that of any writer in town, with our on-air talent, you can’t find another media entity covering Boston sports that gives fans more access, insight and opinions than we do.”

In addition to the changes on the home page, each show on the WEEI Radio Network has received a makeover of its page formatted to match the personalities of the hosts. Each show’s content is also streamed online in real time and is available on-demand.  The customized show pages offer advertisers additional opportunities to reach audiences through audio and visual means.

For more information on the new site design and to check out Boston’s best sports content, log onto WEEI.com.

Entercom is one of the nation’s largest radio broadcasters with operations in San Francisco, Boston, Seattle, Denver, Sacramento, Cincinnati, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.

Contacts:    Christian Megliola, Regan Communications – (Office) 617-488-2862, (Cell) 617-510-8190
        Sean Flanagan, Regan Communications – (Office) 617-488-2878, (Cell) 781-789-2736
        Kevin Flight, Regan Communications – (Office) 617-488-2863, (Cell) 781-439-7140




Audio On Demand

Adam Schefter, ESPN: Good…

Adam Schefter, ESPN: Goodell has to be more accountable 9-19-14

Adam Schefter joins MFB to talk about the latest with Roger Goodell and how he is going to handle his upcoming press conference.

Christian Fauria's Three Keys to Pats-Raiders 9-18-14

Christian breaks down what the Patriots need to do to beat the Raiders this Sunday

Week 3: Around the AFC East 9-18-14

MFB talks to Sal Cappaccio of WGR in Buffalo, Ryan Ruocco of ESPN NY, and Omar Kelly of the South Florida Sun Sentinel

Jackie MacMullan, ESPN Bo…

Jackie MacMullan, ESPN Boston, "I think Rondo is going to go, I just don't see where and how yet" 7-17-14

Jackie Mac joins the guys to discuss her thoughts on a possible mid-season tournament in the NBA, LeBron's return to Cleveland, trade rumors with the Celtics and Red Sox, and Darrelle Revis' contract situation.

Jackie MacMullan, ESPN Boston: I believe Rondo will be traded 7-10-14

Jackie MacMullan of ESPN Boston to talk about the Lebron James Saga, the possibility of Rajon Rondo being traded, and the future of Marcus Smart.

OK State Men's Basketball coach, Travis Ford, joins MFB to talk about Marcus Smart, 6-30-14

Former coach of Celtics 1st-round pick Marcus Smart, Travis Ford joins MFB to talk about what Celtics fans should expect from the strong point guard. Among other things, Coach Ford says Smart will be a hard worker, and will improve his shooting ability.

David Ortiz Player of the…

David Ortiz Player of the Game Interview

Joe and Dave talk with David Ortiz after he hits two home runs to propel the Red Sox to an extra-innings win over the Baltimore Orioles.

Ben Cherington on Rusney Castillo 9-18-14

Ben Cherington discussed the debut of Castillo and his thoughts on Jeter.

Sox Manager John Farrell with Dale and Holley

As the season winds down, We check in Sox skipper John Farrell as we await the Boston debut of Rusney Castillo.

The Bradfo Show: Talking …

The Bradfo Show: Talking Bruins roster moves with DJ Bean, Turtleboy

Rob Bradford is joined by WEEI.com Bruins beat writer DJ Bean, as well as Boston sports fan/blogger Turtleboy to talk all things Bruins free agency. With the B's recent moves, the conversation turns to where the Bruins might next turn and what kind of dent losing Jarome Iginla and Shawn Thornton might make.

DJ Bean breaks down the first hours of NHL Free Agency 7-1-14

DJ discusses Shawn Thornton's new deal, and the on going negotiations with Jerome Iginla

DJ Bean, WEEI.com. The Bruins are not traded Marchand 6-13-14

DJ Bean joins the program to dismiss the recent rumors that the Bruins are in discussions to trade Brad Marchand to the Sharks for Patrick Marleau

Rodney Harrison on Adrian…

Rodney Harrison on Adrian Peterson and Ray Rice 9-19-14

Rodney Harrison addressed his non comments earlier in the week with MFB.

Headlines, Headlines, Headlines: The first lady hates fattening foods 9-19-14

The top stories of the day as recounted by Kirk Minihane.

D&C respond to MFB's MFK 9-19-14

The guys opened the show responding to MFB's MFK.

Jerod Mayo previews Pats-…

Jerod Mayo previews Pats-Raiders 9-19-14

Jerod Mayo gives Christian karaoke advice and previews the Patriots home opener.

Three For All: Christian chooses his karaoke song. 9-19-14

Christian chooses his song for Karaoke tonight.

Adam Schefter, ESPN: Goodell has to be more accountable 9-19-14

Adam Schefter joins MFB to talk about the latest with Roger Goodell and how he is going to handle his upcoming press conference.

Michael Irvin with Dale a…

Michael Irvin with Dale and Holley: I'm sweating FOR Roger Goodell

We check in with the great 88, the playmaker Michael Irvin joins Dale and Holley.

Roger Goodell finally breaks his silence... did it do him or the NFL any good? Response and Reaction

Michael, Dale and Tom E. Curran break down, react and take your calls about NFL commissioner Roger Goodell's first public press conference this regular season.

Dale and Holley's Final Drive - Reliving the greatest Patriots-Raiders game of all time

For our final segment we take a look back at the infamous Snow Bowl and the Tuck Rule play, this time via Raiders radio and more.

Jim Koch joins Planet Mik…

Jim Koch joins Planet Mikey

Co-founder and chairman of the Boston Beer Company, Jim Koch, talks about his Sam Adams beer and the history of his brewery.

Danny Picard talks Red Sox and Patriots with Mike Giardi

Danny picard is filling in for Mikey and talks with CSNNE's Mike Giardi about Clay Buchholz heading up the Red Sox pitching rotation, and how the Patriots have looked through training camp so far.

Jon Lester's Contract Situation and the Future

Mut and Villani are talking about whether the Red Sox will give Jon Lester the type of contract he is looking for, or whether they might be shopping him with rumors of the Red Sox scouting Cole Hamels.

Producers Podcast: Sausag…

Producers Podcast: Sausage and Beans 9-18-14

Your beloved hosts are joined by WEEI.com Bruins reporter DJ Bean as well as producer of the Dennis & Callahan Show, Craig "Sausage" Sawisch. Support America: Support Your Local Post Office

Dennis & Callahan's Breaking Balls Podcast: The NFL's hot mess, Jenny Dell and who has bad breath.

Dennis, Callahan and Minihane make their podcast debut. This week's topics include Adrian Peterson, Greg Hardy, Jenny Dell and some discussion on people we've encountered with the worst breath.

Minor Details Ep. 100: A minor centennial with Rob Bradford, Mike Hazen and Jim Callis

The 100th Minor Details podcast revisits some old friends, as WEEI.com's Rob Bradford, Red Sox assistant GM Mike Hazen and MLB.com prospect guru Jim Callis, who were the guests on the first show in November 2010, join the show anew.

Rodney Harrison on Adrian…

Rodney Harrison on Adrian Peterson and Ray Rice 9-19-14

Rodney Harrison addressed his non comments earlier in the week with MFB.

More from this show

Ben Cherington on Rusney …

Ben Cherington on Rusney Castillo 9-18-14

Ben Cherington discussed the debut of Castillo and his thoughts on Jeter.

More from this show

D&C respond to MFB's MFK …

D&C respond to MFB's MFK 9-19-14

The guys opened the show responding to MFB's MFK.

More from this show

The Vikings apologize 9-1…

The Vikings apologize 9-18-14

The guys opened the show by discussing the Vikings press conference.

More from this show

Headlines, Headlines, Hea…