WEEI.com Unveils Complete Re-Design of Web Site
The nation’s top-rated sports radio station redefines the concept of “the sports page”
BOSTON (March 16, 2009) – WEEI.com today unveiled a complete re-design of the web site for the nation’s top-rated sports radio station. The re-design makes it significantly easier for visitors to consume the WEEI Sports Radio Network’s hyper-local content and access it from almost anywhere.
“Simply put, this is the ‘sports page’ of the future. There is no other place where fans and observers of the Boston-area sports scene can find this quality and quantity of unique audio, text and video content in one home,” said Tim Murphy, WEEI.com Vice President and General Manager. “Visitors can find our fresh, compelling content above the fold of the home page and can get anywhere they want to in no more than one to two clicks. Nobody has more Boston sports content that we do, and now it is even easier to navigate.”
The new WEEI.com has a vastly different look and feel than the previous site. The centerpiece of the new WEEI.com is an eye-catching scrolling menu that showcases the top stories of the day. The site’s layout contains multiple tabbed widgets that allow users to access WEEI.com content through different prisms such as “most popular,” “shows” and “teams.” The five widgets on the homepage will give access to 40-50 pieces of hyper-local WEEI.com content every day. The new scoreboard at the top of the page gives users the option of viewing national scores from each sports league or strictly Boston scores from each sport.
As part of a larger digital content distribution plan, WEEI.com allows today’s increasingly savvy web audience to consume WEEI content how and when it wants by leveraging Podcast, RSS and Widget Centers. These tools allow consumers to access WEEI content in the formats they prefer.
WEEI content is also now available on mobile devices. Consumers can stream the station live on Blackberries or iPhones via a partnership between WEEI and Flycast. There is also a mobile version of the WEEI.com website optimized for handheld devices, essentially making WEEI available “on the go” from anywhere in the world.
“One of the most powerful trends shaping the web today is the notion of detaching and distributing content from a central location. Technology keeps coming at us, but for the first time, it is allowing people to consume content on their own terms.” stated Murphy. “WEEI has responded to this trend, and it’s rewarding to see that so many consumers are accessing our content through these new forms of distribution.”
The new WEEI.com also provides advertisers with a visual medium to connect with audiences. Pre-roll video gives advertisers a 15-second video commercial prior to the beginning of audio clips. “By making rich media such a prominent part of the new site, we’re providing advertisers more ways to communicate their message than ever before,” said Murphy.
The launch of the new WEEI.com will be presented by Verizon FiOS. Verizon will have ownership of all homepage ad units on Monday, March 16 and Tuesday, March 17. Verizon will also "power" a newsletter that will be sent to promote the re-launch. Throughout the remainder of the week, Verizon will maintain a consistent presence throughout the entire site and will be featured on internet radio.
The metamorphosis of the new WEEI.com began in August 2008 with the hiring of WEEI.com editor Rob Bradford, columnist Mike Felger and the web site’s first design upgrade. Over the ensuing months, WEEI.com has compiled a staff of top journalists with excellent national and local reputations. In November, WEEI.com added a one-of-a-kind voice in former Boston Red Sox pitcher Curt Schilling and his well-established “38 Pitches” blog. Since these additions WEEI.com experienced a 150% increase in Unique Visitors from February 2008 to February 2009. User engagement jumped a staggering 579% over that same time period, with the average site visit at 21 minutes. Also, WEEI.com has built a newsletter database of over 185,000 subscribers.
“It is extremely gratifying to see the evolution of WEEI.com. The site now mirrors the outstanding content that our shows produce each day and has helped extend our brand in a phenomenal way through a top notch team of writers and contributors,” said Jason Wolfe, Entercom Boston Vice President of AM Programming. “When you combine the work of our web staff, whose journalistic credibility matches that of any writer in town, with our on-air talent, you can’t find another media entity covering Boston sports that gives fans more access, insight and opinions than we do.”
In addition to the changes on the home page, each show on the WEEI Radio Network has received a makeover of its page formatted to match the personalities of the hosts. Each show’s content is also streamed online in real time and is available on-demand. The customized show pages offer advertisers additional opportunities to reach audiences through audio and visual means.
For more information on the new site design and to check out Boston’s best sports content, log onto WEEI.com.
Entercom is one of the nation’s largest radio broadcasters with operations in San Francisco, Boston, Seattle, Denver, Sacramento, Cincinnati, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.
Contacts: Christian Megliola, Regan Communications – (Office) 617-488-2862, (Cell) 617-510-8190
Sean Flanagan, Regan Communications – (Office) 617-488-2878, (Cell) 781-789-2736
Kevin Flight, Regan Communications – (Office) 617-488-2863, (Cell) 781-439-7140
Tom "Eugene" Curran joins the guys to discuss how the Patriots look coming out of OTAs. Then Christian and Lou discuss the Patriots playbook scandal.
WEEI.com's Mike Petraglia and Chris Price discuss Tom Brady's work in mini-camp and his response to recent criticism of his play.
Former NY Giants running back, Tiki Barber talks about Stevan Ridley's fumbling problem and reflects on what he did to fix the problem while he was still playing
Jackie Mac joins the guys to discuss her thoughts on a possible mid-season tournament in the NBA, LeBron's return to Cleveland, trade rumors with the Celtics and Red Sox, and Darrelle Revis' contract situation.
Jackie MacMullan of ESPN Boston to talk about the Lebron James Saga, the possibility of Rajon Rondo being traded, and the future of Marcus Smart.
Former coach of Celtics 1st-round pick Marcus Smart, Travis Ford joins MFB to talk about what Celtics fans should expect from the strong point guard. Among other things, Coach Ford says Smart will be a hard worker, and will improve his shooting ability.
Stephen Drew joins Joe Castiglione and Rob Bradford after the Red Sox offense continues to roll in a 14-1 victory over the Toronto Blue Jays.
Joe C. talked to the Sox ace after he
Joe & Dave talked to Rubby De La Rosa after the rookie pitcher went seven innings in the one-run win against the Royals at Fenway.
Rob Bradford is joined by WEEI.com Bruins beat writer DJ Bean, as well as Boston sports fan/blogger Turtleboy to talk all things Bruins free agency. With the B's recent moves, the conversation turns to where the Bruins might next turn and what kind of dent losing Jarome Iginla and Shawn Thornton might make.
DJ discusses Shawn Thornton's new deal, and the on going negotiations with Jerome Iginla
DJ Bean joins the program to dismiss the recent rumors that the Bruins are in discussions to trade Brad Marchand to the Sharks for Patrick Marleau
Steve Buckley joined the show to discuss Tony Dungy's comments on Michael Sam.
The top stories of the day as recounted by John Dennis.
The guys discussed Dungy's comments on Michael Sam.
Christian started the day by packing up his back pack as he always and heading to work. He noticed that the zipper was broken on one of the pockets. As the show was ending, he remembered this and reached into the bag and pulled out not ONE, but TWO New England Patriots Super Bowl rings. His response: "Oh! There they are." Much to the shock of Tim and Lou, Christian was completely unfazed by the fact that he hadn't seen his SB rings since the NCAA National Championship game 7 MONTHS AGO!
A South Carolina mother was arrested for allegedly leaving her 9 year old daughter alone for hours at a local park while she worked a shift at McDonalds. This has sparked a national debate about whether or not the mother should have been arrested, since many are arguing that 9 years old is old enough to show dependency. The question arises: Where do we draw the line?
Tony Dungy is catching a lot of backlash regarding his comments that he would NOT have drafted Missouri LB Michael Sam because of the distractions it would have brought to the team. MFB had Cyd Zeigler of OutSports.com on the show to discuss Dungy's comments.
We discuss the home run achievements David Ortiz made last night that moved him ahead of Carl Yaztremski, and discuss Papi's place among all the all-time great Sox sluggers.
We tackle four topics all sparked by the unexpected emergence of young Brock Holt in the Red Sox lineup.
The fall out from Tony Dungy's comments about Michael Sam.
Mut and Villani are talking about whether the Red Sox will give Jon Lester the type of contract he is looking for, or whether they might be shopping him with rumors of the Red Sox scouting Cole Hamels.
Mut and Villani are talking about the MLB All Star Game, Adam Wainwright and Derek Jeter, and what are some of the worst ideas in sports.
This week, Sam Packard and Zach Geld talk about the Post-Pierzynski Red Sox. Julian Edlow of the Green Street Blog, joins the program to analyze the Celtics off-season, and finally an over-eager discussion of fantasy football.
In this episode we talk about transfers across Europe, players we want to see in the MLS, and Liverpool's Joe Allen joins the show!
As we inch closer to August the initial Fantasy Football picture is starting to become more clear. Today, Jim Hackett and Pete Davidson of Rotobahn.com review Pete’s most recent article on WEEI.com featuring 20 High Value Targets to consider. The conversation features a deep analysis on upside players like Justin Hunter, Aaron Dobson, Tavon Austin, Michael Floyd and Martellus Bennett. As well as a breakdown on three Quarterbacks including Tom Brady who should be strongly considered ahead of their current Average Draft Position. Get ahead of the information while these great Fantasy Stocks are low!
The guys respond to a Dan Shaughnessy column that points out that the Red Sox are on pace to finish in last place for the 2nd time in 3 years, yet ticket prices still remain among the highest in the league. Is Red Sox nation getting fat and happy now that the Curse of The Bambino has been lifted?More from this show