WEEI » Press Releases » WEEI.com Unveils Complete Re-Design of Web Site
Mon, 07/11/2011 - 1:38pm

WEEI.com Unveils Complete Re-Design of Web Site


WEEI.com Unveils Complete Re-Design of Web Site

The nation’s top-rated sports radio station redefines the concept of “the sports page”

BOSTON (March 16, 2009) – WEEI.com today unveiled a complete re-design of the web site for the nation’s top-rated sports radio station. The re-design makes it significantly easier for visitors to consume the WEEI Sports Radio Network’s hyper-local content and access it from almost anywhere.

“Simply put, this is the ‘sports page’ of the future. There is no other place where fans and observers of the Boston-area sports scene can find this quality and quantity of unique audio, text and video content in one home,” said Tim Murphy, WEEI.com Vice President and General Manager. “Visitors can find our fresh, compelling content above the fold of the home page and can get anywhere they want to in no more than one to two clicks. Nobody has more Boston sports content that we do, and now it is even easier to navigate.”

The new WEEI.com has a vastly different look and feel than the previous site.  The centerpiece of the new WEEI.com is an eye-catching scrolling menu that showcases the top stories of the day. The site’s layout contains multiple tabbed widgets that allow users to access WEEI.com content through different prisms such as “most popular,” “shows” and “teams.” The five widgets on the homepage will give access to 40-50 pieces of hyper-local WEEI.com content every day. The new scoreboard at the top of the page gives users the option of viewing national scores from each sports league or strictly Boston scores from each sport. 

As part of a larger digital content distribution plan, WEEI.com allows today’s increasingly savvy web audience to consume WEEI content how and when it wants by leveraging Podcast, RSS and Widget Centers.  These tools allow consumers to access WEEI content in the formats they prefer.

WEEI content is also now available on mobile devices. Consumers can stream the station live on Blackberries or iPhones via a partnership between WEEI and Flycast.  There is also a mobile version of the WEEI.com website optimized for handheld devices, essentially making WEEI available “on the go” from anywhere in the world. 

“One of the most powerful trends shaping the web today is the notion of detaching and distributing content from a central location. Technology keeps coming at us, but for the first time, it is allowing people to consume content on their own terms.” stated Murphy.  “WEEI has responded to this trend, and it’s rewarding to see that so many consumers are accessing our content through these new forms of distribution.”

The new WEEI.com also provides advertisers with a visual medium to connect with audiences. Pre-roll video gives advertisers a 15-second video commercial prior to the beginning of audio clips. “By making rich media such a prominent part of the new site, we’re providing advertisers more ways to communicate their message than ever before,” said Murphy.

The launch of the new WEEI.com will be presented by Verizon FiOS.  Verizon will have ownership of all homepage ad units on Monday, March 16 and Tuesday, March 17.  Verizon will also "power" a newsletter that will be sent to promote the re-launch.  Throughout the remainder of the week, Verizon will maintain a consistent presence throughout the entire site and will be featured on internet radio.

The metamorphosis of the new WEEI.com began in August 2008 with the hiring of WEEI.com editor Rob Bradford, columnist Mike Felger and the web site’s first design upgrade. Over the ensuing months, WEEI.com has compiled a staff of top journalists with excellent national and local reputations.  In November, WEEI.com added a one-of-a-kind voice in former Boston Red Sox pitcher Curt Schilling and his well-established “38 Pitches” blog.  Since these additions WEEI.com experienced a 150% increase in Unique Visitors from February 2008 to February 2009.  User engagement jumped a staggering 579% over that same time period, with the average site visit at 21 minutes.  Also, WEEI.com has built a newsletter database of over 185,000 subscribers.

“It is extremely gratifying to see the evolution of WEEI.com. The site now mirrors the outstanding content that our shows produce each day and has helped extend our brand in a phenomenal way through a top notch team of writers and contributors,” said Jason Wolfe, Entercom Boston Vice President of AM Programming. “When you combine the work of our web staff, whose journalistic credibility matches that of any writer in town, with our on-air talent, you can’t find another media entity covering Boston sports that gives fans more access, insight and opinions than we do.”

In addition to the changes on the home page, each show on the WEEI Radio Network has received a makeover of its page formatted to match the personalities of the hosts. Each show’s content is also streamed online in real time and is available on-demand.  The customized show pages offer advertisers additional opportunities to reach audiences through audio and visual means.

For more information on the new site design and to check out Boston’s best sports content, log onto WEEI.com.

Entercom is one of the nation’s largest radio broadcasters with operations in San Francisco, Boston, Seattle, Denver, Sacramento, Cincinnati, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.

Contacts:    Christian Megliola, Regan Communications – (Office) 617-488-2862, (Cell) 617-510-8190
        Sean Flanagan, Regan Communications – (Office) 617-488-2878, (Cell) 781-789-2736
        Kevin Flight, Regan Communications – (Office) 617-488-2863, (Cell) 781-439-7140




Audio On Demand

NFL SUNDAY with Dickerson…

NFL SUNDAY with Dickerson and Price - Football after Deflategate ... it does exist 5-24-15

Price tells Greg about what is in store for football fans and Patriots fans beyond Deflategate. We will, after all, move on at some point.

NFL SUNDAY with Dickerson and Price - The latest on the Brady suspension and appeal 5-24-15

Greg and Chris discuss where we are with Tom Brady's fight against the NFL in the Deflategate suspension.

Mike Petraglia, WEEI.com, joins NFL Sunday with Dickerson and Price 5-24-15

Trags calls the boys to discuss the latest on Deflategate, Kraft's decision to not continue the fight and where we go from here. He gets into the latest on Brady as well. Also, we get a battle between Trags and Greg on Led Zep vs the Beatles.

Dickerson and Tomase disc…

Dickerson and Tomase discuss the Celtics and their upcoming playoff series against the Cavs 4-19-15

Greg Dickerson and John Tomase discuss the amazing season for the Celts and if they have any chance against Lebron and the Cleveland Cavs in a seven game series. If they do, HOW ... how do they get it done?

Brian Scalabrine: I am the biggest Marcus Smart fan. 4-2-15

Brian "White Mamba" Scalabrine joins the guys to talk about the Celtics playoff push, the development of Marcus Smart and James Young, and the prospect of Brad Stevens leaving the Celtics for a college job.

We Love Anthony Davis - Celtics Playoff Push, 3-25-15

Brow Buff's Sam Packard and Ben Kichen break down Marcus Smart's unfortunate ball tap, debate leadership in the Celtics locker room, and rehash the great Kevin Love to Boston rumors.

Wade Miley Player of the …

Wade Miley Player of the Game Interview 5-24-15

Joe Castiglione talked to the Sox lefty, who allowed one run in eight innings as the Sox beat the Angels at Fenway.

Mike Napoli Player of the Game Interview 5-23-15

Joe & Dave talked to the Sox first baseman, who hit two homers at Fenway tonight in the win against the Angels.

Sox Manager John Farrell with Dale and Holley

Dale, Michael and Jerry Thornton speak to Red Sox Manager John Farrell live from Fenway Park for our weekly visit.

Bruins GM Don Sweeney wit…

Bruins GM Don Sweeney with Dale and Holley

Don Sweeney, who was hired as the Bruins general manager yesterday speaks with Dale and Holley about his new position and where the Bruins go from here.

Fluto Shinzawa, NHL reporter for the Boston Globe, joins the Sunday Skate crew to discuss the future of the Bruins franchise 4-19-15

The awesomely knowledgeable Fluto Shinzawa calls DJ, Naoko and Pete to talk about his thoughts on the future of the B's. He discusses his column from earlier this week on Cam Neely wanting to give Claude the ax earlier in the season but not getting the ok. Fluto shares his thoughts on Chiarelli's firing, the future for Claude and where the Bruins should go from here. He also gives his opinion on potential moves the team can make, who would fit in here, his thoughts on the NHL playoffs so far and more.

Sunday Skate with DJ Bean, Naoko Funayama and Pete Blackburn - HOUR #2 - 4-19-15

In the final hour of the "midseason finale" as DJ likes to call it, the crew discuss more about the future of the Bruins franchise, the possible power struggle in the front office and who should be the head coach going forward. They talk to intelligent and talented Fluto Shinzawa about all of these thing and more in an excellent interview, and finally, DJ says THANK YOU!

Shirley Leung defends Bos…

Shirley Leung defends Boston's Olympic bid 5-22-15

Shirley Leung joins Dino, Gerry and Kirk to look at Boston's Olympic hopes.

Stephen A. Smith on Tom Brady's suspension 5-22-15

Stephen A. joined us to discuss Tom Brady's suspension.

Headlines, Headlines, Headlines: Child molester 5-22-15

The top stories of the day as recounted by Kirk Minihane.

Three For All - 19 Kids a…

Three For All - 19 Kids and Counting Scandal, 5-22-15

The guys talk about the charges surrounding one of the stars of 19 Kids and Counting and what TLC should do with the show.

Reactions to Bill Polian's interview and more Deflategate talk, 5-22-15

Lou, Christian and Greg react to their interview with Bill Polian and take calls from listeners to get their take on the latest surrounding Deflategate.

The Lou Merloni Baseball Minute, 5-22-15

With all the Deflategate news, Lou hasn't had a chance to complain about the Red Sox and their poor start. Christian and Greg give Lou a minute to get all his thoughts out as fast as he can.

4at4 - Our Favorite David…

4at4 - Our Favorite David Letterman Moments.

David Letterman has wrapped up his show and we picked out four of our favorite moments from his career.

Sally Jenkins of the Washington Post talks Goodell's credibility

Roger Goodell's integrity and credibility is in question and Sally Jenkins wrote a scathing piece on Roger Goodell joins us.

Don Sweeney: I want to have a philosophical alignment with the team's coach

Don Sweeney, who was hired as the Bruins general manager yesterday speaks with Dale and Holley about his new position and where the Bruins go from here.

Pump It Up- Mikey Adams S…

Pump It Up- Mikey Adams Song

The definitive deflate gate song

Planet Mikey Show - Where's Your Proof, Morons?

Mikey Adams is joined by Chris Villani as they take calls on the Friday night Two Minute Drill and discuss the ongoing DeflateGate saga with the New England Patriots and Roger Goodell's role in hearing the Tom Brady appeal.

05-12-15 Planet Mikey Seg. 2

Continued conversation on deflate-gate and the aftermath of the Brady suspension and sanctions passed down to the Patriots organization

We Love Anthony Davis - C…

We Love Anthony Davis - Conference Finals Edition

Julian Edlow of the Green Street Blog and Draftkings.com joins the program to break down the the two conference finals series, the NBA Draft, and whether or not Corey Brewer is the ugliest player in the game?

SoccerCast - Jermaine Jones Cant Play CB; Transfer Rumors

Ben, Russ, and Alex recap the Revs loss to Sporting KC and discuss what the Revs need moving forward. Also discussed is the FFP and how it will affect the transfer window.

D&C's Breaking Balls: Dino is back from rehab 5-18-15

Dino, Gerry and Kirk discuss Dino's rehab experience.

5-24-15 Red Sox Review wi…

5-24-15 Red Sox Review with Christian Arcand

Christian discusses a successful weekend for the Red Sox, are they turning the corner?

More from this show

Sally Jenkins of the Wash…

Sally Jenkins of the Washington Post talks Goodell's credibility

Roger Goodell's integrity and credibility is in question and Sally Jenkins wrote a scathing piece on Roger Goodell joins us.

More from this show

Greg Dickerson and John T…

Greg Dickerson and John Tomase discuss Deflategate and the Red Sox 5-24-15

Greg and John discuss Robert Kraft's presser the other day and the latest on Deflategate. They also get into the Sox and Shane Victorino heading to the DL.

More from this show

Danny Picard, Hour 3 5-23…

Danny Picard, Hour 3 5-23-15

Mike Giardi of CSNNE joins the show to talk about Deflategate and the Bruins hiring Don Sweeney as their new General Manager.

More from this show

Pump It Up- Mikey Adams S…

Pump It Up- Mikey Adams Song

The definitive deflate gate song

More from this show