WEEI » Press Releases » WEEI.com Unveils Complete Re-Design of Web Site
Mon, 07/11/2011 - 1:38pm

WEEI.com Unveils Complete Re-Design of Web Site


WEEI.com Unveils Complete Re-Design of Web Site

The nation’s top-rated sports radio station redefines the concept of “the sports page”

BOSTON (March 16, 2009) – WEEI.com today unveiled a complete re-design of the web site for the nation’s top-rated sports radio station. The re-design makes it significantly easier for visitors to consume the WEEI Sports Radio Network’s hyper-local content and access it from almost anywhere.

“Simply put, this is the ‘sports page’ of the future. There is no other place where fans and observers of the Boston-area sports scene can find this quality and quantity of unique audio, text and video content in one home,” said Tim Murphy, WEEI.com Vice President and General Manager. “Visitors can find our fresh, compelling content above the fold of the home page and can get anywhere they want to in no more than one to two clicks. Nobody has more Boston sports content that we do, and now it is even easier to navigate.”

The new WEEI.com has a vastly different look and feel than the previous site.  The centerpiece of the new WEEI.com is an eye-catching scrolling menu that showcases the top stories of the day. The site’s layout contains multiple tabbed widgets that allow users to access WEEI.com content through different prisms such as “most popular,” “shows” and “teams.” The five widgets on the homepage will give access to 40-50 pieces of hyper-local WEEI.com content every day. The new scoreboard at the top of the page gives users the option of viewing national scores from each sports league or strictly Boston scores from each sport. 

As part of a larger digital content distribution plan, WEEI.com allows today’s increasingly savvy web audience to consume WEEI content how and when it wants by leveraging Podcast, RSS and Widget Centers.  These tools allow consumers to access WEEI content in the formats they prefer.

WEEI content is also now available on mobile devices. Consumers can stream the station live on Blackberries or iPhones via a partnership between WEEI and Flycast.  There is also a mobile version of the WEEI.com website optimized for handheld devices, essentially making WEEI available “on the go” from anywhere in the world. 

“One of the most powerful trends shaping the web today is the notion of detaching and distributing content from a central location. Technology keeps coming at us, but for the first time, it is allowing people to consume content on their own terms.” stated Murphy.  “WEEI has responded to this trend, and it’s rewarding to see that so many consumers are accessing our content through these new forms of distribution.”

The new WEEI.com also provides advertisers with a visual medium to connect with audiences. Pre-roll video gives advertisers a 15-second video commercial prior to the beginning of audio clips. “By making rich media such a prominent part of the new site, we’re providing advertisers more ways to communicate their message than ever before,” said Murphy.

The launch of the new WEEI.com will be presented by Verizon FiOS.  Verizon will have ownership of all homepage ad units on Monday, March 16 and Tuesday, March 17.  Verizon will also "power" a newsletter that will be sent to promote the re-launch.  Throughout the remainder of the week, Verizon will maintain a consistent presence throughout the entire site and will be featured on internet radio.

The metamorphosis of the new WEEI.com began in August 2008 with the hiring of WEEI.com editor Rob Bradford, columnist Mike Felger and the web site’s first design upgrade. Over the ensuing months, WEEI.com has compiled a staff of top journalists with excellent national and local reputations.  In November, WEEI.com added a one-of-a-kind voice in former Boston Red Sox pitcher Curt Schilling and his well-established “38 Pitches” blog.  Since these additions WEEI.com experienced a 150% increase in Unique Visitors from February 2008 to February 2009.  User engagement jumped a staggering 579% over that same time period, with the average site visit at 21 minutes.  Also, WEEI.com has built a newsletter database of over 185,000 subscribers.

“It is extremely gratifying to see the evolution of WEEI.com. The site now mirrors the outstanding content that our shows produce each day and has helped extend our brand in a phenomenal way through a top notch team of writers and contributors,” said Jason Wolfe, Entercom Boston Vice President of AM Programming. “When you combine the work of our web staff, whose journalistic credibility matches that of any writer in town, with our on-air talent, you can’t find another media entity covering Boston sports that gives fans more access, insight and opinions than we do.”

In addition to the changes on the home page, each show on the WEEI Radio Network has received a makeover of its page formatted to match the personalities of the hosts. Each show’s content is also streamed online in real time and is available on-demand.  The customized show pages offer advertisers additional opportunities to reach audiences through audio and visual means.

For more information on the new site design and to check out Boston’s best sports content, log onto WEEI.com.

Entercom is one of the nation’s largest radio broadcasters with operations in San Francisco, Boston, Seattle, Denver, Sacramento, Cincinnati, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.

Contacts:    Christian Megliola, Regan Communications – (Office) 617-488-2862, (Cell) 617-510-8190
        Sean Flanagan, Regan Communications – (Office) 617-488-2878, (Cell) 781-789-2736
        Kevin Flight, Regan Communications – (Office) 617-488-2863, (Cell) 781-439-7140




Audio On Demand

NFL Sunday - the Easter/o…

NFL Sunday - the Easter/offseason edition - with Greg Dickerson and Chris Price --Hour #2-- 4-5-15

Greg and Chris discuss the Pats kicking the tires on Rolando McClain, something that shocked both of these guys. They also get into the Aaron Hernandez trial and Robert Kraft appearing as a witness last Tuesday. Aaron Schatz, Football Outsiders, called the show to talk offseason free agency, Pats HOF/Parcells and more. The guys also got into the NFL schedule coming out soon and who the Pats will open with.

Aaron Schatz, Football Outsiders, joins Dickerson and Price on NFL Sunday 4-5-15

The intelligent and knowledgeable Aaron Schatz calls the boys to discuss the Patriots offseason, how some teams don't need to make moves in free agency to improve, the Pats HOF debate and much more.

NFL Sunday - the Easter/offseason edition - with Greg Dickerson and Chris Price -- Hour #1 -- 4-5-15

In hour 1 on this fine Easter Sunday, Greg and Chris discuss the Patriots Hall of Fame - who's in, who's not and who should be? They also get into the NFL draft and discuss some particular names Pats fans should keep in mind with WEEI.com's Mike "Trags" Petraglia.

Brian Scalabrine: I am th…

Brian Scalabrine: I am the biggest Marcus Smart fan. 4-2-15

Brian "White Mamba" Scalabrine joins the guys to talk about the Celtics playoff push, the development of Marcus Smart and James Young, and the prospect of Brad Stevens leaving the Celtics for a college job.

We Love Anthony Davis - Celtics Playoff Push, 3-25-15

Brow Buff's Sam Packard and Ben Kichen break down Marcus Smart's unfortunate ball tap, debate leadership in the Celtics locker room, and rehash the great Kevin Love to Boston rumors.

SB Nation's Paul Flannery joins Mike Mutnansky, 2-19-15

Flannery joins Mut to break down the Isaiah Thomas trade to Boston and what it means for the Celtics this season and in the future. Paul also chats with Mut about the other deals that happened at the NBA's trading deadline

Xander Bogaerts with Joe …

Xander Bogaerts with Joe and Dave

Xander had the game winning hit in the bottom of the 9th to get the Red Sox on top of the Baltimore Orioles 3-2, he talked with Joe and Dave after the game about what his thought process during the at-bat was and the excitement of a walk-off.

Buster Olney, ESPN: Buccholz quit on Sunday. 4-16-15

Buster Olney of ESPN joins the guys to talk about the first two weeks of the baseball season. They discuss the struggling Red Sox rotation and the potential of the high-powered offense.

Ryan Hanigan with Joe and Dave

Joe and Dave talk with Red Sox catcher Ryan Hanigan after the Red Sox come back to beat the Nationals 8-7.

Pierre McGuire: Bruins wi…

Pierre McGuire: Bruins will need help to get into the playoffs 4-9-15

Cominf off a terrible game agaisnt the Capitals, Pierre McGuire discusses Claude Julien's decision to mix up the lines as well as the Bruins two remaining games.

Jack Edwards with Dale and Holley

We talk all things Bruins with the great Jack Edwards of NESN as they prepare to take on the Capitals.

Sunday Skate with WEEI's DJ Bean, ESPN Boston's Joe McDonald and Pete Blackburn--HOUR #2-- 4-5-15

In hour 2 of the Easter edition, the Sunday Skate crew discuss Reilly Smith and how he is struggling to get on track. This leads to a discussion of his much disputed new contract and Chiarelli's way of conducting team business. They get in Gregory Campbell's role on the team and if he still deserves as much ice time as he has been getting. More line discussions and a look at the B's playoff push ensue.

Answer The Question Kirk …

Answer The Question Kirk 4-17-15

The latest edition of Answer The Question Kirk with Rob Bradford and Gary Tanguay.

Danny Ainge on the Celtics chances against Cleveland 4-17-15

The Celtics president of basketball operations joined the show to preview Cavs Celts.

Todd McShay on the Pats draft 4-17-15

The guys discussed the Pats draft with Todd McShay.

Aloha Friday - Christian …

Aloha Friday - Christian The Country Star. 4-17-15

Kyle Draper and Sports Radio Hack Lou Merloni make up after beefing earlier in the week, Aaron Hernandez gets taken down by Larry Willmore, and our very own Christian Fauria makes his Country Music Debut

Mike Gorman: Celtics will win in 6. 4-17-15

Celtics play-by-play announcer Mike Gorman joins the guys to defend his prediction of Celtics in 6.

Are the Red Sox instructing Hanley not to dive in the outfield? 4-17-15

After some suspicious outfield play from Red Sox Left Fielder Hanley Ramirez, the guys question whether or not he has what it takes to play in the outfield, a position he has never played before.

Celtics set to take on th…

Celtics set to take on the Cavs in round one: Do they have a realistic shot at an upset?

Michael, Jerry and Andy Hart discuss this year's Celtics as they enter the playoffs to take one of the best teams in the East in the NBA Playoffs.

ESPN Anchor goes 'mean girls' and gets suspended: Have we all been there?

We discuss the Britt McHenry suspension from ESPN, and the incident itself, and whether or not we've all had an incident like this, and whether her response was in any way appropriate.

Dale and Holley's Final Drive - 04-17-15

We wrap up the day with some of the best sound of the day and the week.

The Planet Mikey Show Mon…

The Planet Mikey Show Monday 4-13 Sox Home Opener and Season Ender

Mikey Adams, joined by Lenny Megliola and Chris Villani, talks about the Red Sox home opening win at Fenway and the Bruins fallout after missing the playoffs including the future of Peter Chiarelli and Claude Julien.

Chris Price joins Mike Mutnansky

Chris Price joins Mut to talk about how Revis will heat up the Jets-Pats rivalry next season

Mut's rant over the Jets filing tampering charges

Mut opens his show talking about the New York Jets filing tampering charges on the Patriots

We Love Anthony Davis - 2…

We Love Anthony Davis - 2015 Playoff Preview

Ben and Sam are joined by Julian Edlow from WEEI.com to give their predictions on every series in the NBA Playoffs.

Unsportsmanlike Podcast - 2014-15 Bruins Autopsy

Jerry is joined by hockey writer Brian "Rear Admiral" McGonagle of Barstool Sports to perform a post-mortem on what happened to the 2014-15 Bruins, who's to blame and where the team goes from here.

SoccerCast - Champions League Matchups, Transfer Rumors

Ben and Alex break down Leg 1 of the quarter finals of the Champions League and talk about some of the most interesting transfer rumors.

John Dennis is heading to…

John Dennis is heading to rehab 4-16-15

Gary, John and Kirk offered their support and thoughts regarding Dino heading to rehab.

More from this show

Legal analysts got it wro…

Legal analysts got it wrong on Hernandez 4-16-15

The guys discussed the mistakes made by national legal experts.

More from this show

Danny Ainge on the Celtic…

Danny Ainge on the Celtics chances against Cleveland 4-17-15

The Celtics president of basketball operations joined the show to preview Cavs Celts.

More from this show

Todd McShay on the Pats d…

Todd McShay on the Pats draft 4-17-15

The guys discussed the Pats draft with Todd McShay.

More from this show

Ben Cherington on the sta…

Ben Cherington on the start of the Red Sox season 4-16-15

Red Sox GM Ben Cherington joined the show to discuss the start of the season.

More from this show