WEEI.com Announces Significant Increase
in Web Site Traffic in January 2009
Unique visitors to WEEI.com has grown 95% over the past year to reach an all-time high for the web site
For Immediate Release
Boston – WEEI.com saw its total number of unique visitors increase 95% in January 2009, compared to the same month in 2008, according to Web analytics service OneStat.com, reaching an all-time high for WEEI.com.
In January 2009, WEEI.com had 426,879 unique visitors, which is a 95% increase from January 2008. In addition to the increasing number of unique visitors, overall site traffic has jumped to 3.3 million Page Views during January 2009, an increase of 88% versus January 2008.
According to web analytics service Compete.com, users are extremely engaged at WEEI.com, with an average stay of more than 21 minutes during each visit to the site in the month of December 2008. This engagement number is up an impressive 579% from December 2007. Further proof of visitor engagement: WEEI.com users also consumed more than 10 million hours of live streaming audio in 2008 over 3.3 million sessions. The average visitor session for Internet Radio was over 3.2 hours per visit. WEEI.com users also consumed more than 1.8 million audio OnDemand clips in 2008.
“Our goal for WEEI.com has been to take our unique, authentically local content assets and make it the number one online destination for New England sports fans,” said Tim Murphy, Vice President/General Manager of WEEI.com. “We’re pleased with the increase in traffic and engagement. With our imminent plans to add even more rich content, as well as major improvements in the design and functionality of the site, I’m confident that our numbers will continue to trend upward.”
Murphy continued, “This is important for our great advertising partners. Digital platform s reaching deeply engaged consumers around local content create phenomenal opportunities for effective and efficient audio and visual marketing campaigns.”
Visitors are also consuming WEEI.com content in non-traditional means, evidenced by the 4,500 unique visitors to their mobile WAP site. In addition, the WEEI newsletter has 182,000 subscribers and their Facebook page now has over 1,500 members.
In August 2008, WEEI.com made significant upgrades to the web site’s design and content by hiring two of the best-known journalists in Boston sports, WEEI.com editor-in-chief Rob Bradford and Patriots reporter Michael Felger. Since then, WEEI.com has hired over 10 contributors to the site, including former Red Sox pitcher Curt Schilling and Deadspin.com founder Will Leitch.
WEEI.com plans more major web site upgrades in March. “The way you could look at it is that August was the groundbreaking for the new WEEI.com. February will be the ribbon-cutting,” said Murphy. “Stay tuned.”
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