BOSTON (September 27, 2010) – WEEI and the Boston Celtics announced today that they have extended their broadcast rights agreement in a multi-year partnership.
Sean Grande and Cedric Maxwell will return for their 10th season as the play-by-play team. A new, live call-in segment will be added to every post-game show, with extended game analysis, discussion, and a new text-in feature that will allow for more interaction between fans and Grande and Max . In addition, the parties are proud to announce the creation of “Celtics Thursday.” Celtics Thursday will provide listeners with exclusive access to information from key Celtics personnel, including Head Coach Doc Rivers on the Dennis and Callahan Show, President of Basketball Operations Danny Ainge with Glenn Ordway on the Big Show, and a rotation of Celtics players on the Dale and Holley Show.
“WEEI has enjoyed a fantastic relationship with the Celtics over the past four years and I’m thrilled that we’re extending our deal with the team,“ said Jason Wolfe, Entercom New England’s Vice President of AM Programming. Wolfe continued, “The Celtics are great partners, and we’ve enjoyed tremendous mutual success during this relationship. I can’t wait for this season to begin, and what a way to tip it off with the Heat coming in on Opening Night.”
“We are thrilled to renew and extend what has been a mutually beneficial partnership with Entercom New England and WEEI,” said Rich Gotham, Celtics Team President. “The addition of Celtics Thursday will provide our fans with unique “must listen” access to the team that can’t be found anywhere else”.
Vice President and Market Manager for Entercom New England, Julie Kahn, said, “We’re overjoyed to continue our relationship with the Boston Celtics and have them as part of our WEEI family. We remain dedicated to providing high quality programming for listeners that truly sets us apart, in addition to a great platform for our advertisers .”
About Entercom Communications
Entercom Communications is one of the nation's top five largest radio broadcasters with stations in 19 markets including Boston, Providence, Indianapolis, Seattle, Denver, Portland, Sacramento, Kansas City, Milwaukee, Norfolk, New Orleans, Memphis, Buffalo, Greensboro, Rochester, Greenville/Spartanburg, Wilkes-Barre/Scranton, Wichita, Madison and Gainesville/Ocala.
About The Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, and have won NBA titles in four different eras. In addition, 31 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com <http://www.celtics.com/> .
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