WEEI Mobile Press Release

WEEI.com rolls out “mobile” version of website
 
BOSTON, MA (July 21, 2008)  - WEEI Sports Radio has teamed up with g8wave, a mobile marketing agency, to create a mobile version of its website.  The WAP (Wireless Application Protocol) version of the site at www.weei.com will provide a modified version of weei.com that is easily and quickly navigable on handheld devices such as mobile phones and blackberries.
 
The mobile site will include all of the key Boston sports-related news and information content you would expect from weei.com, as well as extras such as audio clips from the popular “Whiner Line”, WEEI themed ringtones, and topical, satirical sports cartoons from former Globe cartoonist and current weei.com contributor Larry Johnson 
 
This comes on the heels of an announcement by WEEI last week regarding a significant overall investment in its digital content and distribution platforms, beginning with the hiring of veteran Boston sports journalists Rob Bradford and Michael Felger. Fans will notice several enhancements to the WEEI digital offerings over the coming months, culminating with the roll- out of a brand new site in January of 2009.
 
“We certainly recognize people’s growing reliance on handheld devices for information and entertainment,” said Tim Murphy, WEEI.com Vice President and General Manager.  “This is just one part of an overall initiative at WEEI to expand our digital presence and better connect our proprietary content.
 
About g8wave g8wave (gate-wave) is a world leader in the planning, creation, and execution of effective mobile
marketing campaigns, branded community applications and content distribution strategies.  g8wave has executed campaigns for brands including Metallica, Snapple, Stop Global Warming, Showtime, Comcast, Guitar Center, Anheuser Busch and The PGA Tour.  The culmination of over 40 years in converged media, the company was created by the Phoenix
Media/Communications Group. For more information about g8wave., visit www.g8wave.com. 
 
About WEEI Entercom is one of the nation’s largest radio broadcasters with operations in San Francisco, Boston, Seattle, Denver, Sacramento, Cincinnati, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.