WEEI Sports Radio Network Expands Footprint on Cape Cod
Entercom’s leading sports station to be syndicated on Qantum’s 96.3 FM
Boston, Mass. (February 18, 2009) -- Entercom New England and Qantum Communications today announced that WEEI Sports Radio will be syndicated on 96.3 FM on Cape Cod starting this spring. The station, currently WRZE “The Rose”, will become WEII and will carry WEEI’s sports talk programming on a full-time basis beginning on or about April 1, 2009.
WEEI is the nation’s leading sports talk radio station. Entercom has successfully extended the WEEI brand to three markets on its wholly owned stations: WEEI-FM in Providence, WVEI-FM in Springfield, and WVEI-AM in Worcester. Last fall, it made a significant expansion into Maine and New Hampshire, with the addition of four new syndicated stations. These new agreements are consistent with Entercom’s long-term plan to bring WEEI programming to all of New England.
“Expanding our great brand to the Cape and the islands is another solid step in our overall strategy” said Jason Wolfe, Entercom New England Vice President of AM Programming. “WEEI’s content plays perfectly to this new audience and with a full market signal, our fans will be able to hear the shows from Bourne to Provincetown without changing the station. I’m thrilled to welcome 96.3 WEII to the WEEI Network.”
Entercom New England Vice President of Sales, Jim Rushton, who negotiated the Network Agreements, added: “The continued expansion of the WEEI Network fits into our overall business strategy to mirror the New England marketing footprint of the Boston professional sports teams and enhance the promotional platform of the burgeoning WEEI.com. Adding Cape Cod to the WEEI Network will allow advertisers to reach consumers in 13 of the 17 rated Arbitron Radio Markets in New England (over 8 of the 12 million total consumers). This was phase III of our WEEI Network expansion (WEEI wholly owned properties was phase I and Northern New England Affiliates (Keane, Bangor, Portland, Lewiston) was phase II) and we will be adding additional stations during phase IV in the future. The WEEI Brand now reaches over 1,000,000 weekly listeners thru the WEEI Network and over 400,000 monthly unique visitors thru WEEI.com.”
Added Allison Makkay Davis, Vice President/Market Manager of Qantum: “The addition of WEEI to our line-up of stations solidifies our leadership of the Cape Cod radio market. It will provide significant marketing opportunities to our local businesses to tap into a tremendously loyal listener base. We are excited to be WEEI’s newest affiliate.”
The WEEI Sports Radio Network, which regularly dominates the ratings in its markets, is also the radio home of the Boston Celtics, Boston Red Sox Wednesday Night Baseball, Patriots Monday, Patriots Friday and Patriots Saturday Rewind.
WEEI Affiliate Location
WEEI-850 AM Boston
WEEI-103.7 FM Providence
WVEI-105.5 FM Springfield
WVEI-1440 AM Worcester
WTEI-95.5 / WPEI 95.9 FM Portland
WAEI-910 AM / 97.1 FM Bangor
WEEY-93.5 FM Keene
WEII-96.3 FM Cape Cod
Entercom is one of the nation’s largest radio broadcasters with operations in San Francisco, Boston, Seattle, Denver, Sacramento, Cincinnati, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.
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