Entercom Boston Announces Regional Distribution Plan for WEEI Sports Radio Network Marconi Award-Winning WEEI Sports Radio Programming Available to Stations Throughout Greater New England
Boston, MA (March 26, 2008) – Entercom Boston today announced its intention to syndicate the programming of WEEI Sports Radio across the greater New England region. WEEI Sports Radio is the nation’s leading sports talk radio station, having been ranked
#1 in the country for eight consecutive years by Rick Scott Associates’ Sportsradio.com. Entercom has successfully extended the WEEI brand on three of its wholly owned stations: WEEI-FM in Providence, WVEI-FM in Springfield, MA and WVEI-AM in Worcester, MA.
The company will meet with interested parties over the next few weeks, with the goal to launch a syndicated regional network during the Spring 2008 ratings period.
Vice-President and Market Manager for Entercom in New England Julie Kahn said, “As a General Manager of radio stations in four different markets, I recognize the challenge facing today’s radio operators. The WEEI Sports Radio Network delivers unmatched, relevant and local sports content to a region that is sports-crazed. The business plan that we are offering stations will allow them to immediately improve ratings and revenue, compete better in audio, visual and experiential media, fix their expenses and build profits.”
Entercom Vice-President of Programming Jason Wolfe concurred, noting “WEEI’s position as New England radio’s mega-brand has evolved over 17 years. The combination of homegrown talent, compelling content and community involvement has allowed our listeners
Entercom Boston Announces Regional Distribution Plan, Page Two and advertisers to become emotionally engaged at an unprecedented level. We have seen this programming work in Providence, Worcester and Springfield, and we know it will work for our
new regional partners.”
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