Boston SportsRadio WEEI Named Official Radio Partner for the 2012 Pan-Mass Challenge

BOSTON (February 15, 2012) – 93.7FM/850AM WEEI is the official radio partner for the 2012 Pan-Mass Challenge (PMC) and PMC Kids Ride. As such, the station supports PMC throughout the year via website, on-air and e-newsletter promotion. WEEI is part of Entercom New England, all of whose stations also air public service announcements from December through the summer to bring awareness to the PMC.

Billy Starr, Founder and Executive Director of the Pan-Mass Challenge said, “Entercom and WEEI have both been fabulous friends and partners. They have ensured that the PMC message is heard – and understood – far, wide and often!”

The Pan-Massachusetts Challenge is a fully supported bike-a-thon — with food and water stops, mechanical and medical assistance, luggage transportation, and lodging — that runs through 46 towns across Massachusetts. Approximately 5,500 cyclists ride in the event. Cyclists choose from 11 routes of varying mileage designed to cater to all levels of cycling strength and fundraising ability. There are six two-day routes that range from 153 to 190 miles and five one-day rides that range from 25 to 110 miles. In 2012, cyclists are required to raise between $500 and $4,300 to ride in the PMC, depending on the chosen route.

“It is an honor to be part of this dynamic cause, whose mission is to provide Dana-Farber's doctors and researchers the necessary resources to discover cures for all cancers. We, at WEEI and Entercom Boston, with our collective broadcast strength want to do our part, and help drive participation and contributions to this worthy event,” said Jeff Brown, VP/Market Manager Entercom Boston. “I am proud to not only continue our support of the Pan-Mass Challenge but to also raise additional funds through an Entercom Team of riders and Virtual Riders, as well as encourage staff commitments with Kids Rides and volunteering.”

About Entercom Communications
Entercom Communications Corp. (NYSE: ETM), led by CEO David J. Field, is one of the five largest radio broadcasting companies in the United States, with a nationwide portfolio of 110 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento, and Kansas City.

Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Buffalo Bills, Buffalo Sabres, Memphis Grizzlies, Kansas City Royals, New Orleans Saints, Oakland Athletics, and San Jose Sharks.

Entercom focuses on creating effective, integrated marketing solutions for its customers that incorporate the company’s audio, digital, and experiential assets. Additionally, the company has a longstanding commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.

The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism and National Association of Broadcasters (NAB) Marconi Awards for excellence in radio broadcasting. In 2007, Forbes named Entercom one of America’s “Most Trustworthy Companies.”

For more information, please visit www.entercom.com.


About the Pan-Massachusetts Challenge:
The Pan-Massachusetts Challenge is an annual bike-a-thon and a pioneer of the athletic fundraising industry that today raises more money for charity than any other single event in the country. The organization was founded in 1980 and has since raised $338 million for cancer research and treatment at Dana-Farber Cancer Institute through its Jimmy Fund. The PMC is a model of fundraising efficiency. The PMC donates 100 percent of every rider-raised dollar directly to the cause. In 2011, the PMC generated 60 percent of the Jimmy Fund’s annual revenue and it was Dana-Farber’s single largest contributor. Over 230,000 individual contributions were made to last year’s fundraising campaign. In 2012, PMC cyclists will ride with the goal of raising $36 million for Dana-Farber.